Want to deliver quality social media content for the next year?
Interested in planning your social posts in advance?
A content calendar helps you deliver the right message to your audience at the right time.
In this article, you’ll discover how to plan a year’s worth of social media posts and content .
How to Create a Social Media Content Calendar for a Year by Leonard Kim on Social Media Examiner.
#1: Create a Spreadsheet
The first step in creating acontent calendar is to set everything up in a spreadsheet. You can do this with Excel or Google Sheets.
On the top line of the sheet, fill in the days of the week .
Add the days of the week to the top row of your content calendar.
Next, add a line for each week of the year to separate your content by weeks. The left half of your calendar will look something like this:
Add a row for each week of your content calendar.
Fill out your calendar for the entire year . After you add the days and weeks, you may want to apply color so you can more easily distinguish the sections.
#2: Add Events and Holidays
The next step is to do a Google search to find out what events are happening in your industry so you can add them to your calendar.
If you work in fashion, for example, look up the major events that happen throughout the entire year, such as the tradeshow Magic or Fashion Week.
If you work in healthcare, identify all of the awareness days, weeks, and months. In healthcare, there are dozens of these lists available.