Since 2009, Foursquare has had two core use cases: sharing your location with friends through check-ins and searching for the best venues nearby.
With all of its features, questions about Foursquare usually required long-winded responses:
Usually, people who were interested in the personalized search functionality didn’t want to use Foursquare to check-in or share their location.
We talked to a lot of Foursquare users, and always heard that they either opened the app to search, or to check-in, and rarely both at the same time. That’s why we decided to make a bold move to improve the experience of both use cases.
After a series of proposed solutions, we decided it was most natural to separate our two use cases into their own standalone apps. One devoted to sharing your location and the other for personalized local search. This meant moving the check-in functionality out of Foursquare to a second app, Swarm, leaving room in the Foursquare app to focus 100% on local search and discovery.