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[其他] Does your domain have baggage? Check before you commit

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点绛唇 投递于 2016-11-29 11:46:42
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Does your domain have baggage? Check before you commit

Does your domain have baggage? Check before you commit-1-营销策划-connected,previous,directly,business,history

  You’ve chosen a perfect domain name for your business/blog. You thought about easy spelling, good keywords, length, memorability, considered new hip domains (TLDs), and you have a good registrar. But, have you thought about your domain’s history, backlinks, previous owners, rankings?
   If you’ve already bought a domain second hand, it might be too late. Sounds like I’m exaggerating? Let’s investigate.
  Whether you know it or not, your digital actions leave footprints on the web. Every domain name leaves digital footprints of previous owners too.
  It’s like when you are buying a used car, you should know who drove it, was it damaged along the way or even if they committed a crime with it.
  The reason why you should check a domain name’s history is connected to its previous owner and all he could have used the domain for. It directly impacts the SEO of your future website, as backlinks to the domain can rank your website lower than you deserve. Your domain can have a Googlemanual penalty and could be marked with bad trust score. Even worse – you could be blocked by many anti-viruses as a spammy domain.
  Let’s start simple

  Go to Google.com and type “site: and then your domain”:
            

Does your domain have baggage? Check before you commit

Does your domain have baggage? Check before you commit-2-营销策划-connected,previous,directly,business,history
     This search will show if the domain is still active in Google index. Indexing is the process of adding webpages into Google search. Basically, if your domain name had a website Google would have known for it (if the previous owner didn’t use a no-index tag, but this is not a place to talk about that). If something shows up, that is your first sign that you should keep digging. Although, I would recommend you keep digging no matter either way.  
   Next, check out  Norton.com  , often recommended as a fast check if your domain was used for spammy operations. Just type in your domain and you’ll get, hopefully, that Norton Safe Web found no issues with your site.   
  History of ownership

  After that check comes whois history, which shows who were previous owners of the domain. There are a number of tools which might be expensive if you’re doing it just for one domain, but here some free versions:
    Whois  shows you the name of the previous owners, website info, history, DNS records, and diagnostics.
            

Does your domain have baggage? Check before you commit

Does your domain have baggage? Check before you commit-3-营销策划-connected,previous,directly,business,history
     Not that this particular information would be enough to make any conclusions but “Website Info” shows for example “Links In Count” (how many inbound links point to your domain), and ranking of the website. When you know there are lots of links in count you should check to see where they are coming from.  
    Internet Archive  has screenshots of the previous websites on your domain since it was created. Pretty awesome! Just click on circles of marked snapshots. Screenshot says a thousand words.
     

Does your domain have baggage? Check before you commit

Does your domain have baggage? Check before you commit-4-营销策划-connected,previous,directly,business,history
    Backlinks

   Backlinks are incoming links to a particular page, in this case a whole domain name. You should be able to see and evaluate the link quality. Mozgives a   wonderful and easy to use tool  :
            

Does your domain have baggage? Check before you commit

Does your domain have baggage? Check before you commit-5-营销策划-connected,previous,directly,business,history
     This is where you will see the titles and URLs of linking pages and how those links rank.  
  The spam score is an important number that describes the inbound links but also your domain spam score. The scale is from one to 17. If it is low, you should be ok. If the spam score is more than five, it marks orange and it clearly is not good.
   The problem is when the inbound links are marked as spam (have a high spam score) too. In that case a  nofollow tag  might be a solution.
  Everything related to your future SEO

  If your newly acquired domain is second-hand, treat it as a second-hand. It might have been used for spamming.
   You’ve heard that Google includes manual penalty on a domain, or just a bad trust score. Matt Cutts gives a good advice here about   how you can still save your domain  .
  The problem with used domains is that cleaning old links might mean spending more time cleaning up than building your new brand. Of course, this shouldn’t discourage you, but it does mean you should be safe!
   

Does your domain have baggage? Check before you commit

Does your domain have baggage? Check before you commit-6-营销策划-connected,previous,directly,business,history

   This post was brought to you by .Me . Yes, TNW sells ads. But we sell ads that don’t suck.



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1292357874 投递于 2016-11-29 12:06:39
点绛唇的等级很高啊!
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凌雪 投递于 2016-11-29 12:32:24
世界末日我都挺过去了,看到点绛唇我才知道为什么上帝留我到现在!
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好姑娘不装纯 投递于 2016-11-29 12:43:25
友情提示:由于此用户的签名太过于个性而被系统自动屏蔽
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李道俊 投递于 2016-11-30 01:47:36
蜘蛛会不会上吊?
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张永辉 投递于 2016-12-4 05:40:48
缺乏基情了!
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蔡绵军 投递于 2016-12-5 04:23:02
大人,此事必有蹊跷!
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笑珊 投递于 2016-12-15 23:27:51
众里寻他千百度,蓦然回首在这里!
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