Below is what happened in search today, as reported onSearch Engine Land and from other places across the web.
From Search Engine Land:
Bing local search update highlights business holiday hours in local listings
Nov 28, 2016 by Amy Gesenhues
Local listings display accurate holiday hours in real time.
SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Nov 28, 2016 by Bryson Meunier
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.
Are you doing attribution wrong?
Nov 28, 2016 by Digital Marketing Depot
Nothing is more top-of-mind for marketers than attribution. It’s a complex topic, and there are lots of questions. This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser survey data to make the case for marketers to adopt a blended attribution model.
PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
Nov 28, 2016 by Pauline Jakober
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers.
How do our biases impact PPC performance?
Nov 25, 2016 by Brett Middleton
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.
Search in Pics: Google black friday cake, leather luggage tag & cupcakes
Nov 25, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Thanksgiving 2016 Google doodle celebrates holiday with American folk art imagery
Nov 24, 2016 by Amy Gesenhues
Google says today’s doodle is an ode to this season of togetherness.
Recent Headlines From Marketing Land , Our Sister Site Dedicated To Internet Marketing:
Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
The filter bubble: it won an election and can help you win customers
Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
How do our biases impact PPC performance?
Pathmatics acquires WhatRunsWhere
10 ways to reduce SEO costs while increasing performance
E-commerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday
AMP’s long game
Without data, your marketing strategy won’t cut it in 2017
3 coupon affiliate myths it’s time to stop blindly believing
Ad customizers just got a whole lot more powerful
The trouble with truth
Search News From Around The Web:
Man sues Google for $750,000 over defamatory search results , The Guardian
Russia losing patience with Google over non-compliance with antitrust ruling , RT
Voice search creates vulnerability at heart of Google’s business , Business Insider
What It Means to Be A Google Top Contributor or Rising Star , Steady Demand
How To Use Public Data Sets To Create Kick-Ass Content (And Earn TONS Of Backlinks) , ahrefs.com
Receptional’s 3-Step Check that Will Improve the Profitability of your Link Building , Receptional.com
56% Say You Can’t Rank Without Link Building [STUDY] , Search Engine Journal
Local & Maps
‘Dump Tower’: Someone changed the name of Trump Tower on Google Maps , TheBlaze
Google My Business Tests Chat Or Message With Customers Feature , Search Engine Roundtable
Google Testing New Local Finder , Search Engine Roundtable
Bing Adds Instant Messenger & Chat to Local Business Results , SEMPost
Spread of HTTPS-pages within the Google SERPs , sistrix.com
SEM / Paid Search
A Guide to Google’s Responsive Ads for Display , 3Q Digital
How To Master Bing Ads Reporting , PPC Hero
Increase your earnings by using the right keyword research techniques , Inside AdSense
PPC Advertising Hack: Super-Targeted Live Chat Prompts , Kiss Metrics
Shoppers Gobble Up In-Store Black Friday Deals On Mobile , Inside AdWords
How To Apply “Articles“ Snippet To Your Blog Posts And Make Them More Visible , SEM Rush
Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems – Whiteboard Friday , Moz
Google Looking For Spammy Exact Match Domains (EMDs) , Search Engine Roundtable
Local business listings with Schema.org and JSON-LD , Yoast
Shabbat Observers Worried About Google’s Interstitials Mobile Penalty , Search Engine Roundtable
Ask Yoast: Duplicate content on LinkedIn Pulse , Yoast
Google Changes “Submit To Index” To “Request Indexing” , Search Engine Roundtable
Google Rewrites Titles & Adds Headlines for Some Featured Snippets , SEMPost
Google Tweaking Top News Algorithm To Filter Out Fake News? , Search Engine Roundtable
Ranking Events in Google Search Results , SEO By The Sea
The 10 Most Common SEO Mistakes , Search Engine Journal
About The Author
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com , SoftwareCEO.com