There comes a time in every savvy business owner’s life when they know they must step up their social media presence .
It should already be a given that you are utilizing, at least one social media platform.
However, even those who are actively engaged in social media may begin to feel that their current promotional efforts just aren’t producing the results that they would like.
If this is you, then it may be time for you to start working with adigital influencer.
What is a digital influencer?
A digital influencer is anyone with authority in your brand’s niche. However, they can’t just be knowledgeable, they must also have the ability to reach a large audience.
Practically anyone can be a digital influencer. Examples include celebrities, journalists, social media sensations, bloggers and micro-influencers.
Why you should invest in working with influencers?
Your network determines your net worth. This is an old adage that many successful entrepreneurs swear by.
When you align yourself with a digital influencer, you’re giving yourself major cool points. People love to associate with people or things that are popular.
Think back to your high school days. Who didn’t want to be associated with the cool kids?
But I’m sure you’re not so much concerned with cool points, as you are with your financial bottom line.
The reality is that no matter how many times you toot your own horn, it won’t have the same effect as someone else doing the bragging for you.
According to Nielson’s Global Trust and Advertising Report , 92% of consumers trust the recommendation of products from friends and family over the actual brand itself.
But if this isn’t convincing enough, here are some other reasons why you should consider working with an influencer.
Build brand trust – People don’t trust products, they trust other people. Influencers should be a top choice for promoting your brand because people already trust them.
Grow your following – It never hurts to get more followers. When a popular influencer gives your brand a shout out, your business is bound to get more followers as a result.
Advertise for free or at a lower cost – Sure, you may not be able to afford a brand shout out from a celebrity, but you can cut a significant amount of cost by collaborating with smaller accounts.
How to find the right influencer for your brand?
A simple Google search or social media search will put you in contact with a plethora of influencers.
For example, if you’re looking for fashion bloggers, you can enter the keyword “top fashion blogs”, or search for #fashionblogger on social media. Alternatively, you can use influencer marketing tools such as Traackr , Buzzsumo , TapInfluence , or BlogDash .
Make sure you are selective about who you work with. You don’t want to use someone just because they have a huge following, especially if their following is not relevant to your brand, or their users aren’t engaged.
Be smart and strategic. You should thoroughly research them beforehand.
You may ask the following questions before choosing an influencer:
What are things they like to talk about?
Are their followers engaged?
Do their core values align with your brand?
What conversations do they start?
Does their social media presence match your brand’s voice and style?
You need to take all of these things into consideration before choosing your influencer.
6 tips for working with influencers
You may already have a few people in mind that you’d like to collaborate with. If so, now is the fun part where you and the influencer can get creative with advertising.
Here’s 5 ideas to get you started.
1. Ad Space
Purchasing an advertisement from your influencer is quick, easy and effective.
You can find examples of this in the fitness world, when fitness influencers promote brands of fitness clothing and protein powders. These posts are usually accompanied with some sort of brand discount.
Check out this recent instagram post from hugely successful fitness trainer Massy Arias.
See how this post seems natural? She is showing enthusiasm, but also lists why she loves this product.
To her, it’s not just another protein powder. It’s organic and healthy for expectant mothers, which also is right now. She’s reaching multiple demographics. Finally, she ends her post with a discount, providing even more incentive for her followers to try the Tru supplements.
2. Blog Post
Blog posts are an excellent way to market your product.
There are many advantages to utilizing blog posting as a marketing option, but perhaps the biggest one is that it increases your visibility as a brand.
If you team up with a credible influencer who has a large audience, chances are your search rankings could go up and may show at the top search results using certain keywords. It’s an SEO dream.
The influencer can cut right to the chase, and create a blog post review about your product. Or they can do a full on tutorial, demonstrating step-by-step instructions of how your product or service works.
According to Inc.com, posts with visual content garner 650% more engagement than posts without.
This is demonstrated beautifully by bloggers at The Crafting Chicks . Their post about Disneyland is effective because not only are they plugging the brand, but they’re also giving tips that will help the consumer save time and money.