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[其他] CNN is betting a YouTube star with 5.8 million followers can snag younger viewer

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懵懂的青春╮ 发表于 2016-11-29 04:41:16
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CNN is betting a YouTube star with 5.8 million followers can snag younger viewer-1 (particular,employees,YouTube,audience,building)
Getty/Bennett Raglin
CNN is betting that YouTube star Casey Neistat, who has 5.8 million followers, can help the company package news in a way that appeals to younger audiences.
  On Monday, CNN announced that it had bought Neistat's social-sharing app Beme for an undisclosed amount, and that all Beme's employees would be joining CNN. CNN will shut down Beme, and Neistat will get to work building a new startup inside CNN.
  Neistat's new startup will try to tackle news, particularly through mobile video, but won't be a traditional news network.   “A huge part of my particular audience sees news and media as largely broken,” Neistat told The New York Times . “My dad sees it as the word of God, but I think the young people definitely do not.”   
"It won’t be what most people think of as 'news,' but it will be relevant to the daily conversations that dominate our lives," CNN said in a statement.
The new venture will launch by the summer of 2017, and CNN is hiring "dozens of producers, builders, developers, designers and content creators of every mold."
  While  Neistat's new startup will exist inside CNN, he will be given "full creative control" to build something different.
  “Casey has tapped into nearly six million really powerful viewers, most of which do not tune in to CNN,” Andrew Morse, CNN's digital boss, told The New York Times . “To build this audience authentically, we believe we need to build something new.”
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mlmbk 发表于 2016-11-29 04:46:53
在街上看美女,高一点就是欣赏;低一点就是流氓。
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cc2635 发表于 2016-11-29 04:58:54
我是露珠的小伙伴,我来帮露珠顶一个帖,露珠早点得到解答哟
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小喜丨灬 发表于 2016-11-29 04:58:57
这么好的帖子,应该加精华!
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tdouble 发表于 2016-11-29 05:13:15
楼主不哭,我帮你顶!
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574233546 发表于 2016-11-29 05:30:01
矿难在检讨中继续,楼价在控制中上升。
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xhzx3740 发表于 2016-11-29 08:04:54
来自水星的懵懂的青春╮
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sunflower888 发表于 2016-11-30 18:07:29
别和我谈理想,戒了.
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蔡青春 发表于 2016-12-1 20:19:24
看电影,我都不耐烦看文艺片…
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?昧ㄑ潴 发表于 6 天前
看在懵懂的青春╮的面子上,认真回帖!
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