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[其他] After Losing $1 Million Overnight, This Entrepreneur Formed One of the Largest H

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慌乱了年华 发表于 2016-11-29 02:05:31
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Sometimesbad news can actually strengthen your brand. At least that was the case for this founder.   
  At the beginning of his entrepreneurial journey, Daniel Lubetzky, now the CEO of    Kind, a leading healthy snack food company, was working at another snack brand importing fruit-nut bars when a major change occurred. His outsourcedmanufacturing company told him they would be adding artificial ingredients into the “all natural” bars. Lubetzky was stunned. This went against the entire premise of the company and the way they marketed their products. After he advised major national grocery chains such as Whole Foods of the new ingredients, clients dropped the brand fast.  
  Related:       5 Questions Entrepreneurs Should Ask When Choosing a Manufacturer      
  “Overnight we lost over a million dollars in sales that we had killed ourselves to get to,” Lubetzky says, adding that he decided to pave a new path. “It was very daunting for us to decide we had what it takes to build everything from scratch. That’s when we decided to create Kind.”
  By not giving up too quickly or easily, the company created one of the fastest growing healthy food snack companies in the U.S., which has sold more than one billion bars to date.
  Check out the video to hear more about Lubetzky’s journey and how he prevailed.
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新世纪蜗牛聚宝 发表于 2016-11-29 03:51:50
LZ帖子不给力,勉强给回复下吧
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开拓 发表于 2016-11-29 04:41:05
胆子不小啊,居然让我抢到了沙发!
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会发光的叫灯泡 发表于 2016-11-29 06:26:00
做好事不留名,都写在帖子里!
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麦兜.。 发表于 2016-11-29 07:31:44
风萧萧兮易水寒,欠了钱兮你要还!
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