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[其他] 5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

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厌倦了゛ 发表于 2016-11-29 02:24:01
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It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click on, what to read, what to download, and what to buy … and what not to.
   And they have a lot of choices.
  When inbound marketers like us are looking to generate more leads from our website, we need to think not just about how to capture people’s attention, but how to capture it in a way that makes people want to learn more from us. A smart lead generation strategy includes creating valuable offers and experiences that fit seamlessly into the context of what people already like and want to do online. It’s the consumer’s world; us marketers are just living in it.
  People read calls-to-action that say things like “Sign up here!” as basically synonymous with “We’re gonna spam you.” If you’re recycling these same old lead generation tactics over and over again, it’s quickly going to become white noise. But calls-to-action that fit into the context of what a person’s doing already? That’s smart marketing.
   If you want to increase the conversion rate on your website, you need to get smart and creative with your lead generation tactics. Asking for blog subscriptions and gating high-quality content like comprehensive guides, ebooks, and whitepapers behind landing pages still works, but you have to be smart about where you’re offering them on your website. And they shouldn’t be your only lead generation plays.
   There are many ways to get creative with lead generation to make sure you’re reaping the benefits of the traffic you’re working so hard to get. Here are some lead generation ideas for B2B and B2C marketers to try. Test them out, tweak them according to your audience’s preferences, and share your own ideas you have in the comments.
  1) Put your calls-to-action in people’s natural eye path.

   CTA placement can have a profound effect on the number of leads you’re generating from your site. And yet, not many marketers are spending a whole lot of time thinking about, testing, and tweaking CTA placement to optimize their conversions. Many claim that as long as they place their primary CTA above the fold, they’re good to go. (Side note: Even though putting primary CTAs above the fold is often considered a best practice, even that is still up for debate .)
   Start your CTA placement tests by putting them where people’s eyes naturally go on a webpage. An eyetracking study found that when people read a webpage, we naturally start by looking in the upper lefthand corner of the page, and then move our eyes in an F-shaped pattern.
   
5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates-1 (generation,marketers,attention,download,Internet)

   [Image credit: Nielsen Norman Group ]
  Here’s what that looks like:

5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates-2 (generation,marketers,attention,download,Internet)

   [Image credit: Envato Studio ]
  You can capitalize on this natural eye path by placing important information in these key spots. Here’s an example of what that might look like on a website:
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是每地个 发表于 2016-11-29 03:30:30
very good
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广安网络 发表于 2016-11-29 03:30:33
LZ是天才,坚定完毕
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企鹅 发表于 2016-11-29 03:30:40
LZ表述之事与本人无关,只是本着“看贴回贴,繁荣网络、利人利己”的原则,为“保增长、扩内需、调结构,促民生”作出贡献,顺便赚点虫币。
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終究還是敷衍 发表于 2016-11-29 03:31:44
恋爱就是无数个饭局,结婚就是一个饭局。  
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erbiao 发表于 2016-11-29 03:32:00
逼格很高,回帖很快
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KJX1215 发表于 2016-11-29 04:01:12
看起来不错
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贺婷 发表于 2016-11-29 04:01:20
不要和地球人一般见识.
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杜承伟 发表于 2016-11-29 04:13:18
发发呆,回回帖,工作结束~
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pcfil 发表于 2016-11-29 04:13:23
报告!别开枪,我就是路过来看看的。。。
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