As you probably know if you follow this column, I select the best books published over the past 12 month in several categories, culminating in my Best Business Books of the Year , which will post this on December 16th. If you're keeping score, the winners so far are:
2016's Best Books for Entrepreneurs
The 7 Most Motivational Books of 2016
The 7 Excellent Books That Explain 2016 (Economics)
In previous years, I've had separate categories for sales and marketing books. I'm combining them this year because, frankly, most sales books seem to rehash the same old stuff. There just isn't enough original being written to justify an entire category.
Later this week, I'll name the best management books of the years, so (again) stay tuned!
Subtitle: A Revolutionary Way to Influence and Persuade Author: Robert Cialdini Ph.D. Why It's Worth Reading: Cialdini's classic work, Influence, added some real science to the art of sales and marketing. In this sequel, he extends his original work and reveals how the human mind works in buying situations. Essential stuff. Best Quote: " Researchers have been applying a rigorous scientific approach to the question of which messages lead people to concede, comply, didn't change. They have documented the sometimes staggering impact of making a request in a standard way versus making the identical request in a different better informed fashion. Besides the sheer impact of obtained effects, there is another noteworthy aspect of the results; the process persuasion is governed by psychological laws, which means that similar procedures can produce similar results over a wide range of situations."