请选择 进入手机版 | 继续访问电脑版

营销策划

    今日:62| 主题:41696
收藏本版 (15)
网络、PC端、移动端的营销、策划实战和资讯。

[其他] The Best Sales and Marketing Books of 2016

[复制链接]
那年盛夏っ 发表于 2016-11-29 02:25:46
164 4

立即注册CoLaBug.com会员,免费获得投稿人的专业资料,享用更多功能,玩转个人品牌!

您需要 登录 才可以下载或查看,没有帐号?立即注册

x

The Best Sales and Marketing Books of 2016

The Best Sales and Marketing Books of 2016-1-营销策划-management,marketing,published,Business,category

   As you probably know if you follow this column, I select the best books published over the past 12 month in several categories, culminating in my Best Business Books of the Year , which will post this on December 16th. If you're keeping score, the winners so far are:
  
       
  • 2016's Best Books for Entrepreneurs   
  • The 7 Most Motivational Books of 2016   
  • The 7 Excellent Books That Explain 2016 (Economics)  
  In previous years, I've had separate categories for sales and marketing books. I'm combining them this year because, frankly, most sales books seem to rehash the same old stuff. There just isn't enough original being written to justify an entire category.
  Later this week, I'll name the best management books of the years, so (again) stay tuned!
  

The Best Sales and Marketing Books of 2016

The Best Sales and Marketing Books of 2016-2-营销策划-management,marketing,published,Business,category
1. Pre-Suasion


   Subtitle: A Revolutionary Way to Influence and Persuade
   Author: Robert Cialdini Ph.D.
   Why It's Worth Reading: Cialdini's classic work, Influence, added some real science to the art of sales and marketing. In this sequel, he extends his original work and reveals how the human mind works in buying situations. Essential stuff.
   Best Quote: " Researchers have been applying a rigorous scientific approach to the question of which messages lead people to concede, comply, didn't change. They have documented the sometimes staggering impact of making a request in a standard way versus making the identical request in a different better informed fashion. Besides the sheer impact of obtained effects, there is another noteworthy aspect of the results; the process persuasion is governed by psychological laws, which means that similar procedures can produce similar results over a wide range of situations."
  

The Best Sales and Marketing Books of 2016

The Best Sales and Marketing Books of 2016-3-营销策划-management,marketing,published,Business,category
2. Be Obsessed or Be Average


   Author: Grant Cardone
   Why It's Worth Reading : Occasionally I find a book that's good enough to land into two categories. Cardone's most recent book qualified as both a great motivational book and a great sales guide. Fun read!
   Best Quote (still IMHO): "When you become unapologetically obsessed, as I am, you'll be at your very best: hyperfocused, persistent beyond understanding, creative to the point of appearing magical, and with an insatiable determination to win that not only attracts great talent but also brings out the best in others. This level of obsession doesn't mean you are selfish or self-centered; it means that you're finally operating at the levels you are always meant to and that you can pull others around you up to their full potential and possibilities."
  

The Best Sales and Marketing Books of 2016

The Best Sales and Marketing Books of 2016-4-营销策划-management,marketing,published,Business,category
3. The Conversion Code


   Subtitle: Capture Internet Leads, Create Quality Appointments, Close More Sales
   Author: Chris Smith
   Why It's Worth Reading: It never ceases to amaze me how many marketers and businesspeople still believe that 1) people want more information and 2) the purpose of a website is to provide more of it. Good Grief! We've known for decades that brochure-ware websites don't create sales; they block them. The only reason for a business to have a website is to convert prospects into customers. This book helps you focus on this single, most important aspect of your online presence.
   Best Quote: "When building your website or landing pages (or changing and improving the ones you may already have) a 'conversion-first' approach to design and user experience is a must. In the real world, before you invite anyone over for dinner you clean your house. Online is no different. Before we can send traffic to our website we need to make sure it will convert. Sadly, I see far too many companies that have a website so poorly designed that they are even willing to admit they wouldn't hire themselves based on it."
  

The Best Sales and Marketing Books of 2016

The Best Sales and Marketing Books of 2016-5-营销策划-management,marketing,published,Business,category
4. The Power of Broke


   Subtitle: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
   Authors: Daymond John and Daniel Paisner
   Why It's Worth Reading: Like many sales books, TPoB draws heavily upon the author's personal experiences. In this case, though, the experience is unusual enough and desperate enough that it's truly compelling.
   Best Quote: "Let's face it, when you're up against all odds, when you've exhausted every opportunity, when you're down to your last dime... that's when you've got no choice but to succeed. You're out of options, man. So you double down, dig deep, and switch into that relentless turbo mode we've all got kicking around in our machinery. And that's when the real magic happens."
  

The Best Sales and Marketing Books of 2016

The Best Sales and Marketing Books of 2016-6-营销策划-management,marketing,published,Business,category
5. Small Data


   Subtitle: The Tiny Clues That Uncover Huge Trends
   Author: Martin Lindstrom
   Why It's Worth Reading: It turns out that big data, far from being the fountain of market wisdom it's been hyped up to be, is a collection of context-less data-points that reveal almost nothing useful. What's need for real market research is a deeper understanding of individuals and how they behave in context... something that can never come from studying large anonymous data sets.
   Best Quote: "We are never truly ourselves social media, and when we communicate anonymously, the result lacks any context that are off-line lives might provide and enrich. Online, what we leave behind is largely considered and strategic, whereas the insides of your refrigerators and dresser drawers are not, as they were never intended for public exhibition. Considering that 90 percent of what people give off in conversation are nonverbal signals, our truest identities can be found by studying who we are in our real lives, culture and countries. This amalgamation of gestures, habits, likes, dislikes, hesitations, speech patterns, decors, passwords, tweets, status updates and more is what I call small data."
  

The Best Sales and Marketing Books of 2016

The Best Sales and Marketing Books of 2016-7-营销策划-management,marketing,published,Business,category
6. The Art of People


   Subtitle: 11 Simple People Skills That Will Get You Everything You Want
   Author: Dave Kerpen
   Why It's Worth Reading: While the "enneagram of personality" test upon which this book is based is obviously pseudoscience (because it can't be tested accurately enough to be proven wrong), it does provide a usable philosophy of human behavior that's at least as accurate as the other methods touted (like Myers-Briggs) touted in the corporate world.
   Best Quote: "Self-awareness is the fundamental building block of the art of people. You can't understand influence others until you fully understand yourself at a deep level."
  

The Best Sales and Marketing Books of 2016

The Best Sales and Marketing Books of 2016-8-营销策划-management,marketing,published,Business,category
7. Hug Your Haters


   Subtitle: How to Embrace Complaints and Keep Your Customers
   Author: Jay Baer
   Why It's Worth Reading: The advent of customer review sites has turned customer satisfaction into a spectator sport. Most companies have no clue whatsoever how to deal with complaints that go public. I might note that a friend of mine whose family owns a huge furniture store increased storewide sales by 20% by answering Yelp reviews as recommended in this book.
   Best Quote: "Answering complaints increases customer advocacy across all customer service channels. The effect is present and every venue where you interact with customers. If you answer complaints anywhere, it increases advocacy. It takes a bad situation and makes it better. Conversely, not answering complaints decreases customer advocacy across all customer service channels. The negative effect of staying silent is also universal. When you don't answer complaints--even in venues where lack of response is more common (like online review sites)--customer advocacy decreases. It takes a bad situation and makes it worse."



上一篇:Top 8 Free Web Statistics Tools
下一篇:Off-page PR: everything you need to know about changes to the local press
迎松 发表于 2016-11-29 04:38:42
我对楼主的敬仰犹如滔滔江水绵延不绝!
回复 支持 反对

使用道具 举报

南生 发表于 2016-11-30 07:51:55
这么经典的话只有那年盛夏っ能想到!
回复 支持 反对

使用道具 举报

听荷 发表于 2016-11-30 13:55:55
你会变成大海,然后被鲨鱼吃掉!
回复 支持 反对

使用道具 举报

最爱这里 发表于 2016-11-30 18:15:22
不要和我比懒,我懒得和你比.
回复 支持 反对

使用道具 举报

*滑动验证:
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

我要投稿

推荐阅读


回页顶回复上一篇下一篇回列表
手机版/CoLaBug.com ( 粤ICP备05003221号 | 文网文[2010]257号 )

© 2001-2017 Comsenz Inc. Design: Dean. DiscuzFans.

返回顶部 返回列表