We're all aware of the many benefits involved with brands successfully utilizing a social media strategy to benefit their marketing communications, with a key contributing factor being that it's essentially free to set-up your social media presence and maintain it going forward.
However, there are additional cost-effective social media tactics that brands are still under-utilizing - check out the top three listed below:
1. Facebook Ads
Despite everyone now being aware of Facebook ads, their true potential is still not being maximized in most instances.
Probably the cheapest form of digital marketing you'll ever come across, the great thing about Facebook ads is the ability to target exactly who you want from age and location to job title and marital status.
This is largely due the breadth of data users enter into their profiles when they sign-up – something that Twitter doesn’t have – enabling marketers to structure targeted campaigns around who, exactly, they want to see their ads.
2. Snapchat Filters
Still a very underutilized strategy, Snapchat filters pop-up in targeted areas when you swipe to include a filter on Snapchat.
Simple and effective, the correct creative behind a Snapchat filter can drive engagement and brand equity through the roof at only $5 per day , this is a great tactic if your objectives are specifically to reach out to Millennials and new customers within a targeted location.
3. Twitter Ads