Social media is a beast when it comes to the amount of people using it. With over 2 billion active users spread across the likes of Twitter, Facebook, Pinterest, Snapchat, and LinkedIn, it’s no wonder brands, entrepreneurs, and celebrities aggressively try to get out as much ROI from these outlets as possible. For most individuals and brands, they already have a following and audience in place. They just need to figure out how to actively monitor, manage, and track their results.
When it comes to social media, too many brands are looking at following numbers and not actual engagement. For example, how many Twitter followers are actually real? What type of ROI are you getting on that social media campaign? Are LinkedIn advertiser clicks really worth a few dollars each? When is the best time to post social updates for your audience?
To help with this process and also allow you to better understand what your own social media demographics and audience engagement metrics mean, I’ve highlighted a few hand-selected tools to help you out. Each of these social media tools provides its own specific type of insight. Cyfe Social Media Dashboard
Cyfe is an all-in-one monitoring platform that makes it easy for brands of all sizes to see how they currently stand against the competition. While we all know the importance of rankings in search results, not as many people know how to actively monitor their prominence and trends on social media.
Through the use of Cyfe’s social media dashboard tools, brands can analyze all of the essential analytics and data points of their social media efforts. This includes Facebook Page overviews, Most Liked Posts, Twitter Account Updates (tweets, follows, followers), Klout scores, LinkedIn connections and more. Stats and reports on other social media networks include Pinterest, Instagram, and YouTube. Klout Score History