With all the newer, shinier, image-driven social media sites like Snapchat and Instagram, many marketers have lost sight of the value of Twitter, preferring to chase after the latest “toy”. But if you have been ignoring Twitter, it’s time you re-examine it.
As of June 2016, 313 million people are using the platform and posting 500 million tweets a day. That’s a lot of traffic and interest. With all that chatter going on, marketers may wonder if it’s worth the investment of time and resources - 65.8% of businesses are on Twitter and nearly half of the people who follow brands on the platform report that they're likely to visit the company website.
Are you still considering it? What are you waiting for?
This post originally appeared on Irfan Ahmad's blog