Mail Newspapers has recently relaunched its ecommerce site, expanding its product offering for greater relevancy and choice for consumers.
If this is news to you, don’t worry, I wasn’t aware the publisher had ventured into the world of online shopping either.
MailShop describes itself as a "sophisticated online shop", selling home, garden and lifestyle items from select number of retail partners.
It is clearly targeted towards readers of The Daily Mail and the Mail on Sunday.
As a person who definitely doesn't fall into this bracket, I was simultaneously reluctant and intrigued to check it out.
Here's what I thought.
First impressions & features
My first impression of the site was that it looks quite basic, but with all the hallmarks of a modern ecommerce store, it is appealing enough.
The offer of 20% off immediately grabs the attention and there is a wide range of categories to browse.
Apart from the distinct logo at the very top of the page, there is nothing that particularly screams 'Daily Mail'.
Further down the page, editorial-style imagery nicely points the user towards the various category pages.
One thing that did catch my eye was the 'As Seen in Paper' logo.
This is the first and only real indication of the newspaper tie-in, which is obviously designed to provide extra value and incentive for loyal readers.
Categories & products
So, what exactly does MailShop sell?
Now expanding its offering from 3,000 to 80,000 product lines, it has removed clothing and books, choosing to focus on just home and garden instead.
In terms of the navigation, the drop-down menu is easy to use, and gives the user a good indication of the various products on offer.