Through its history, mankind has invented loads of different ways to communicate and spread the ideas or information. Nowadays, we can see that graphic design confidently takes its place among the most popular methods using diverse visual means of communication. Having answered the question " What is graphic design? " on Quora , we also decided to share a bit more extensive version of our thoughts on graphic design definition with readers here. What is graphic design?
Being now a solidly established sphere of artistic activity, graphic design as a phenomenon and an activity has been already described and explained in many books and articles. Being based on broad practical experience in this direction, we would define graphic design as the art whose aim is communication beyond words . Graphic design can be described as the sphere of human activity that lies on the crossroads of several directions, first of all, visual arts, communication and psychology. Basically, graphic designers do the job of communication to others by means of graphic (visual) elements such as images of different style and complexity, types and fonts, pictograms, shapes and sizes, colors and shades, lines and curves etc. Graphic designer makes all those elements of visual perception transfer the message, so he makes them functional. Therefore, we could say that graphic designers are artists applying their talents mostly not in pure art, but communicating and purposeful art.
Tubik designers creating characters for a new project Fields of graphic design
Nowadays, graphic design is an incredibly broad sphere for application of artistic talents. In particular, it includes:
identity (logo and branding) design
printed publications design (general design and layout of newspapers, magazines, books etc.)
icons and pictograms
interface graphics and elements
big print items such as posters and billboards
Thus, it's easily seen that modern designers in this sphere have multiple options to apply their talents. Examples
On the basis of experience in Tubik Studio , which is a full-fledged design team, we can offer some examples of digital graphic design created here.
Toonie Alarm (flat illustration featuring a character as the helpful mascot of the application)