For such an unripe, underdeveloped,immature industry, open to all but profitable for very few companies, there are sure a lot of different smart wearable niches already.
You have your fancy, premium, high-end smartwatches,dominated by Apple, your lower-cost, lower-end, less fashionable but longer-lasting activity trackers, where Fitbit comes out on top, plusGPS running watches, so-calledhybrid products, and all sorts of specialized subspecies.
Well, the newly unveiled Misfit Phase certainly doesn’t go after the Apple Watch, it’s not exactly the top choice for professional athletes, it lacks built-in GPS, a heart rate monitor orluxury design.
Still, the 2011-founded American outfit’sFossil Group parents reckon some of you might be interested in a “classic timepiece” capable of “automatically tracking steps, distance, calories, and sleep quality.” That’s pretty much the whole story here, as you don’t get very in-depth fitness functionality or many of a “true” smartwatch’s bells and whistles.
Just a vintage wristwatch look, 6-month non-charging replaceable battery, stainless steel and aluminum body, 5 ATM water resistance, vibration alerts for a number of connected smartphone operations, and “smart-button” controls for smart home devices, selfies, and wireless music playing.
There’s no screen, just the one color-coded light indicator for notifications, and the watch’s hands also move differently in different modes to show you more than the time of day. Misfit Phase pre-orders begin November 7, with silicone-strapped models going for $175 apiece, and leather band versions available at 20 extra bucks.