网络科技

    今日:700| 主题:246247
收藏本版
互联网、科技极客的综合动态。

[其他] Pinterest Adds Pin Engagement & Website Retargeting by @DannyNMIGoodwin

[复制链接]
温存Hostisblue 发表于 2016-10-18 19:23:39
177 6

立即注册CoLaBug.com会员,免费获得投稿人的专业资料,享用更多功能,玩转个人品牌!

您需要 登录 才可以下载或查看,没有帐号?立即注册

x

Pinterest Adds Pin Engagement & Website Retargeting by @DannyNMIGoodwin-1 (Website,addition,audience,interest,specific)

   Pinterest entered the world of retargeting this year with the launch of visitor retargeting in June. Then Pinterest rolled out Engagement Retargeting in August, letting advertisers retarget people who engaged with (e.g., saved, clicked on) pins.
  Now Pinterest is giving advertisers even more new retargeting options.
  You can now create audiences based on the actions users take with your pins and the actions people take on your website.
  Here’s what’s new with Pinterest retargeting.
  Create an Engagement Audience

  You can create retargeting campaigns based on five actions Pinterest users can take with your pins. Those are:
  
       
  • Clicks.   
  • Comments.   
  • Saves.   
  • Likes.   
  • Closeups.  
   In addition, you can create an engagement audience based on “people’s interest in a specific Pin that links to your website,” according to Pinterest’s blog post . This retargeting option will help you reach people who have already engaged with your Pins – and hopefully convince them to convert.
  “For example, you might create an action-based campaign by targeting someone who’s saved one of your Pins with the next story in your campaign,” according to Pinterest. “People who’ve clicked on a Pin are 4.4x more likely to take action on that Pin in the future, so this kind of retargeting creates a lot of potential for new business.”
  Create a Visitor Audience

   In August, Pinterest launched its new tag that you can add to your website to track nine different types of actions users take on your site (e.g., page visits, add to cart, signup). You’ll need to add that tag to your site to take advantage of Pinterest’s other new retargeting option.
  Pinterest is also adding a way to retarget people who have recently visited your website – or even specific pages, like a checkout or confirmation page – when they visit Pinterest. You can create audiences to retarget Pinterest users who have taken specific actions on your site.
  “If someone browsed a category on your site or made a purchase over a specific amount, it’s easier for you to show them the Promoted Pins they’ll find relevant,” according to Pinterest. “For example, you could identify people who’ve viewed the outdoor furniture on your website and show them a Pin displaying a dreamy backyard setting full of products they might find interesting.”
  What do you think of Pinterest’s new retargeting options?
   Image Credit:Pinterest
友荐云推荐




上一篇:Android业务组件化开发实践 - 张涛
下一篇:How to Monitor (and Reduce) Your Data Usage on the iPhone
酷辣虫提示酷辣虫禁止发表任何与中华人民共和国法律有抵触的内容!所有内容由用户发布,并不代表酷辣虫的观点,酷辣虫无法对用户发布内容真实性提供任何的保证,请自行验证并承担风险与后果。如您有版权、违规等问题,请通过"联系我们"或"违规举报"告知我们处理。

雁卉 发表于 2016-10-18 19:36:51
在街上看美女,高一点就是欣赏;低一点就是流氓。
回复 支持 反对

使用道具 举报

范冬梅 发表于 2016-10-19 03:08:43
今日头条 温存Hostisblue被曝
回复 支持 反对

使用道具 举报

Yamateh. 发表于 2016-10-19 03:26:06
大声告诉我这是几楼?
回复 支持 反对

使用道具 举报

波斯猫的优雅 发表于 2016-10-19 03:31:01
我们走得太快,灵魂都跟不上了……
回复 支持 反对

使用道具 举报

狗活于世︺ 发表于 2016-10-19 05:21:44
你们城里人真会玩
回复 支持 反对

使用道具 举报

chen2015 发表于 2016-10-20 01:57:58
我也来顶一下..
回复 支持 反对

使用道具 举报

*滑动验证:
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

我要投稿

推荐阅读

扫码访问 @iTTTTT瑞翔 的微博
回页顶回复上一篇下一篇回列表手机版
手机版/CoLaBug.com ( 粤ICP备05003221号 | 文网文[2010]257号 )|网站地图 酷辣虫

© 2001-2016 Comsenz Inc. Design: Dean. DiscuzFans.

返回顶部 返回列表