We’re growing! Search Engine Land has a new sibling with today’s launch of our new editorial website, MarTech Today .
As you can gather, this new website is dedicated to covering the rapidly expanding world of marketing technology, or “martech” as it’s commonly called. Marketing technology forms the foundation of most of what marketers do today, whether it’s SEO software, programmatic ad platforms, social media management tools, data management platforms or something else. As a Search Engine Land reader, this is an area of the industry that you should be following closely (if you’re not already).
For more about MarTech Today and the type of marketing coverage you can expect there, please see our introductory article, Welcome to MarTech Today!