网络科技

    今日:1077| 主题:246318
收藏本版
互联网、科技极客的综合动态。

[科技] Why Apple isn't so hot on building a car anymore

[复制链接]
情非得已 发表于 2016-10-18 04:45:06
268 8

立即注册CoLaBug.com会员,免费获得投稿人的专业资料,享用更多功能,玩转个人品牌!

您需要 登录 才可以下载或查看,没有帐号?立即注册

x

Why Apple isn't so hot on building a car anymore-1 (themselves,initiative,published,companies,software)

  Project Titan, the not-so-secret name of Apple's not-so-secret initiative to build a car (probably), is reportedly bleeding staff and shifting focus.
   Hundreds have left the team in recent months, according to an article published on Bloomberg.com Monday. The report also claims Apple may pivot from constructing an actual car and instead develop self-driving software. Such a move would allow the company to shop a new kind of operating system to existing car manufacturers. That actually makes a lot more sense than the iPhone maker constructing a sedan.
   SEE ALSO: Apple's push into healthcare now includes Apple Watch data
   Self-driving cars are an alluring prospect for the world's largest tech companies. Google has been developing one for years, and Uber deployed aself-driving fleet in Pittsburgh last month (with some glitches ). There's an obvious appeal to cars that can drive themselves, theoretically making our streets safer and freeing people up to do whatever they want during commutes.
  Apple has no vested interest in you getting from point A to point B more efficiently.
  But look past the razzle-dazzle of a vehicle that can make its own three-point turn without pancaking anyone. A company like Apple has no vested interest in you getting from point A to point B more efficiently. It cares more about what happens along the way.
   "When you control cars, you might also be able to collect... data about people who are in the streets," Raja Chatila, a robotics expert and former president of the IEEE Robotics and Automation Society , told Mashable in an interview about autonomous cars on Monday.  
  "You have mobile cameras going on there — it's like CCTV in cities, but it's on the car," he added. "It's another way to observe people and to know about their habits."
   In other words, self-driving cars will collect a lot of data about their surroundings, and that data will be fed to whatever tech giant powers the vehicles to begin with. Sure, Apple could theoretically revolutionize the auto industry with a self-driving electric car that rivals Tesla's — so easy! — but it could also make really kick-ass autonomous car software that gets the data it wants anyway.
  News flash: You're already being watched

   To live in 2016 means ceding some privacy. Companies like Google and Facebook are adept at targeting online advertising based on user behavior. And there are billboards now that can communicate with your mobile phone to understand who you are and where you're going.  
   Autonomous cars may represent an extension of that idea. They'll be able to take in a lot of data via their sensors and cameras , and you'll probably tell them a lot about your day: an autonomous car will have to know where your home is, where you like to stop for coffee, which school your kid needs to be dropped off at, et cetera.  
   While the concerns aren't new, they're closer to becoming reality. Google is days away from releasing Google Home — an internet-connected device powered by Google Assistant that sits in your home and fields your questions — and Apple is supposedly developing asimilar product powered by Siri.
   Tech companies are interested in developing platforms for people to live on, not just one-off devices.
   All this is to say: The most powerful tech companies are interested in developing platforms for people to live on, not just one-off devices. It's not much of a stretch to consider that, in the near future, you'll communicate with your phone, computer, wristwatch and car using Siri — with data generated and processed every step of the way.
   It is perhaps for that very reason that Apple introduced "differential privacy" in iOS 10. The company needs to collect a lot of information to make its AI work for users, but Apple says it's not targeting individuals. Instead, the company aggregates a lot of information and uses it to understand groups of people.
   It's "the statistical science of trying to learn as much as possible about a group while learning as little as possible about any individual in it," as  Wired   put it earlier this year.
   So, while Apple might be killing its car, it's almost certainly interested in building software that can power cars. To do so will keep it at parity with rivals like Google and allow it to understand customers — and their surroundings — even better.
友荐云推荐




上一篇:Netflix shakes off weak subscriber growth and its stock is skyrocketing
下一篇:Social media roars for WikiLeaks' Julian Assange
酷辣虫提示酷辣虫禁止发表任何与中华人民共和国法律有抵触的内容!所有内容由用户发布,并不代表酷辣虫的观点,酷辣虫无法对用户发布内容真实性提供任何的保证,请自行验证并承担风险与后果。如您有版权、违规等问题,请通过"联系我们"或"违规举报"告知我们处理。

wbha0131 发表于 2016-10-18 06:08:19
当时我去了虫坛,你却说你在微信
回复 支持 反对

使用道具 举报

xjhaozhiyong 发表于 2016-10-18 06:10:03
明明回贴贴
回复 支持 反对

使用道具 举报

妳是我的主角 发表于 2016-10-18 06:26:17
看完了这么强的文章,我想说点什么,但是又不知道说什么好,想来想去还是想想就好了
回复 支持 反对

使用道具 举报

kingers 发表于 2016-10-18 06:34:32
回复不是我的目的!
回复 支持 反对

使用道具 举报

刘小东 发表于 2016-10-18 07:08:12
贱人永远都是贱人,就算经济危机了,你也贵不了!
回复 支持 反对

使用道具 举报

modestie 发表于 2016-10-20 07:00:41
谈谈干货实料
回复 支持 反对

使用道具 举报

oxmay199 发表于 2016-10-25 15:42:22
很累,感觉不会再爱了!
回复 支持 反对

使用道具 举报

巴黎铁塔的风景 发表于 2016-11-9 03:36:02
是爷们的娘们的都帮顶!大力支持
回复 支持 反对

使用道具 举报

*滑动验证:
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

我要投稿

推荐阅读

扫码访问 @iTTTTT瑞翔 的微博
回页顶回复上一篇下一篇回列表手机版
手机版/CoLaBug.com ( 粤ICP备05003221号 | 文网文[2010]257号 )|网站地图 酷辣虫

© 2001-2016 Comsenz Inc. Design: Dean. DiscuzFans.

返回顶部 返回列表