Do you wish more people interacted with your Facebook posts?
Looking to improve your Facebook news feed exposure?
The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen.
In this article, you’ll discover 10 ways to increase engagement on your Facebook business page posts .
Discover 10 ways to increase the engagement of your Facebook posts.
#1: Create Shareable Content
If you want people to share yourFacebook posts, you need to create highly shareable content. It’s that simple.
“Highly shareable” means the content is relevant to your audience and compels people to share it. Your content should make people stop in their tracks . Facebook calls this “thumb stopping,” since the majority of users view the platform on mobile devices. When your audience stops scrolling and pauses to read your content, they should feel an instant urge to share it with their audience.
The content could be breaking news, educational, hilarious, entertaining, or something that’s not typically seen elsewhere. This is the type of content that will make your audience look good to others when they share it .
For example, this video from The Kitchn is a simple recipe that plays off their audience’s love for avocados and desire to learn something new. This post has received more than 6,800 shares.
Create thumb-stopping, shareable content.
Makeup Lessons is another page that posts a variety of engaging, shareable visuals, such as stand-alone, multiple, and instructional graphics. The beauty pics really pop in the news feed. Plus, they usecarousel posts to showcase multiple links and images.
Publish link posts with multiple images to create a carousel.
Takeaway: Create videos, graphics, and posts that are relevant, stand out in the news feed, and make people want to share. The content doesn’t have to be fancy, but it should look good and be of value to your loyal following.
#2: Include a Call to Action
Just as you want to create shareable content, it’s important to ask people to engage . Include something as simple as an invitation to share the post.
For instance, write, “If you found value, please share with your fans.” Or “If this speaks to you, share it with your audience as well!” You may also want to invite people to comment .
For Rainbow Bridge Remembrance Day, Positively Woof invited fans to share a picture of a pet that had passed. The eye-catching video post has over 7 million views, 19,000 comments, and 208,000 shares. (I’m one of the 19,000 commenters. My own beloved cat, Baby the Bengal, went to kitty heaven in September of last year. So sad.) You can see the incredible bond that animal lovers have in the epic thread on this post.