Snapchat is both a blessing and a curse for marketers.
It's a blessing in that it provides a direct link to the coveted "Millennial" demographic - according to Snapchat's own stats, the app reaches more than 41% of all 18 to 34 year olds in the US, every day.
But the curse is that Snapchat is very difficult to game. With no follower counts or recommendation engine guiding people on who to follow, the only way to excel at Snapchat is to actually excel at Snapchat - you need to use the app and provide compelling content in order to get people to follow you. That's how social should work, of course, but because of Snapchat's unique interface and what the audience comes to the platform to see, it can be a particularly tough network to master.
Essentially, the way to win at Snapchat is to take the time and effort to understand the platform, your audience, and contribute in a meaningful way. And time is probably the biggest factor in that equation.
So should you be investing more into Snapchat, or are there other platforms better suited to your business? To help you get a better understanding of this, MDG Advertising have created this new infographic which outlines some key usage data for Snapchat, along with notes on how brands are utilizing the platform to best effect. If you're mulling over how you can translate your brand into Snaps, this overview might be just the thing you need to make that decision.