J ust 5 years ago, General Assembly was a co-working space in New York City. Today they offer both online and in-person programs to help students prepare for a career in design, development, marketing, and more. By the end of 2016, they’ll have 25 campuses around the world and over 25,000 graduates. We’re proud to say they’re a part of theInVision community.
We sat down with Bryan Berger, General Assembly’s Product Design Lead, to get his thoughts on consistency, communication, and what makes a design team effective.
Bryan Berger, Product Design Lead at General Assembly.
How is the design team at General Assembly set up?
Our creative team is comprised of copy, brand, acquisition, and product design roles. I lead product design alongside a team of 5 well-rounded, multidisciplinary designers who come from an array of different design backgrounds.
An effective design team is adaptable, flexible, and aligned to a common vision. We have that here, and it allows us to navigate through tough design challenges while crafting, testing, and shipping value to our customers.
How does your team communicate with each other?
Our team sits together in a part of our office where the usage of whiteboard space to collaborate is plentiful and encouraged. There’s no shortage of digital tools in use at GA that we use to track work, log decisions, and chat, but most often it’swhiteboarding that really helps us get our ideas out and make them real.
We have a bi-weekly creative team gathering where we spend an hour with the brand, copy, and product design teams to connect as individuals and colleagues. We’ve structured this time to be lead and curated by one of the creative leads, and we share an agenda before the meeting.
A typical gathering includes one or many of the following: company updates, an activity, a presentation, a creative exercise, and new hire introductions. The best part is that there’s usually some boxed rosé floating around (my favorite) and a box of DOUGH donuts, which nobody can consciously deny.