Thinking about finally putting the kibosh on going mobile. Spending your PPC budget on another channel. Ignoring cross-domain tracking in Google Analytics. I like to consider myself a dreamer, but when it comes to increasing search traffic into conversions, I tend to ignore the statements above. This is especially true to Pubcon speakers like Gary Illyes, Bill Hunt, Annie Cushing, and Jenny Halasz, pushing those search marketing goals into the “must-haves” category.
Day 3 of my Pubcon adventures as a newbie presented the secrets to the future of search, optimizing on Amazon, and tracking valuable reports in Google Analytics.
Here’s what you need to know from Pubcon today:
“Women in Digital Marketing” Breakfast
After an exciting night at the US Search Awards with notable winners (congrats Go Fish Digital and Eric Enge!), I started the morning with a “Women in Digital” breakfast.
Kelsey Jones, Executive Editor at SEJ, CEO of MoxieDot and StoryShout, graciously invited me to attend this power woman’s breakfast. I was humbled, honored, and heartened to share a table with some of the best minds in search that I’ve been looking up to throughout my career.
Some of the attendees included:
Jenise Uehara Henrikson
I look forward to many more of these “Women in Digital” breakfast power sessions. If you more on women in tech from Pubcon, check out Kelsey’s article .
Keynote Speakers Gary Illyes & Bill Hunt