Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research.
Like any on-going relationship, content marketing requires commitment and work to be successful
Lest you think there’s room for anything less than a full commitment, take heed of Content Marketing Institute’s Joe Pulizzi . At Content Marketing World 2016, he declared, “Halfway measures are worst than not doing any content marketing.” (Editor’s note: Quote based on my notes.)
On the content marketing maturity scale, roughly one third are mature, one third are midway there and a third are starting out.
Look beneath the 89% of North American B2B companies to appreciate what’s required to be a content marketer in 2017. When it comes to content marketing success, there’s a marked difference when you look at the most successful, the average and least success marketers.