We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your just doesn’t get as much mileage as it could.
Your most loyal readers will read your content, of course. While feeding your existing audience great content is important, your existing audience is limited.
There is a much larger audience who has yet to even hear about you or the awesome stuff you’re writing.
So if your goals include giving your content a second life and continuing to grow your audience, Medium can definitely help you.
What is Medium all about?
Evan Williams and Biz Stone founded the crazy popular blogging platform in 2012. It touts itself as the place where “everyone has a story to share and the best ones are delivered right to you.”
You can think of Medium sort of like Twitter for long-form content, except it has an algorithmic timeline that tells you what stories you’re going to be interested in.
I’ve been publishing on Medium for just over a year now and have discovered many great benefits.
If you haven’t yet taken the leap, here are 10 insanely good reasons you should syndicate your content on Medium .
1. Medium Has A Great Import Tool
If you have blog content anywhere on the web, Medium can import it. All you have to do is click on the “ Import a story ” option.
After you’ve imported it, you can edit it however you want. Change your title, move around the images, and play with the formatting until you’re ready to hit publish.
Medium even adds a line at the bottom of your imported post that says where and when the post was originally published, including a link to the original post.
2. You Can Take Your Audience With You
If you’ve already built up a good-sized social media following, there’s good news: yes, you can take your audience with you to Medium. So you basically have a built-in audience with no effort on your part!