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[其他] What Google’s experimental content podium means for SEO

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泪洒曦晨绝韶华 发表于 2016-10-14 22:29:50
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What Google’s experimental content podium means for SEO-1 (different,struggles,searching,published,following)
   Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and organic.
  We all know that Google has had its struggles with trying to develop its own social network; Google Buzz is dead, and Google Plus seems to be on its way out. This new platform seems to have some social elements to it, though it is very different from a social network.
   On the official site for this platform , Google states the following:
  Every day millions of people search on Google, many of whom are looking for information about prominent individuals and organizations. Now we’re experimenting with a new way for users to hear directly from select entities they’re searching for on Google.
  Verified individuals and organizations can now communicate with text, images and videos directly on Google. Creating content is fast and simple, and once published, posts will appear instantly in search results related to the publisher. Each post can also be shared on popular social networks.
   So it appears the goal for this platform is to provide real-time updates from individuals and organizations when someone performs a direct brand search. This complements Google’s Knowledge Graph results, which provide quick information for entities. Google was already doing this real-time update by having official Twitter profiles and a tweet feed appearing for searches for entities.
  Let’s take a look at the platform.
   Check out the Tory Burch profile on posts.google.com. As you can see, it resembles a company social network profile page. It has a post feed, profile photo and what appears to be a cover photo/banner.

What Google’s experimental content podium means for SEO-2 (different,struggles,searching,published,following)
  The Tory Burch content feed is also appearing for branded searches. Notice the content carousel that sits below the paid ads and at the top of the organic search listings.
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狗活于世︺ 发表于 2016-10-14 23:39:29
前排,坐等,支持泪洒曦晨绝韶华,直播无敌,千秋万世
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董磊 发表于 2016-10-15 00:20:22
董磊等着楼主
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性感红唇 发表于 2016-10-15 00:32:33
我也来顶一下..
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映之 发表于 2016-10-15 00:36:03
我就搞不明白了,看帖回帖能死人么,居然只有我这么认真的在回帖!
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杜希鹏 发表于 2016-10-15 00:36:07
钓鱼岛是中国的,沙发是我的!
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元风 发表于 2016-10-15 00:36:10
站位支持
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hwh168 发表于 2016-10-15 00:36:13
煮熟的鸭子飞不了,煮熟的楼主在哪里?
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你们是我最耀眼的星盟 发表于 2016-10-15 00:44:06
看帖不回帖都是耍流氓!
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黄建军 发表于 2016-10-15 02:50:37
丑,但是丑的特别,也就是特别的丑!  
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