Proper and beautiful typography is important for every aspect of a website — it sets the tone, highlights the theme, and conveys the main message.
Typography is both science and art — designers use it to arrange text in a thoughtful manner, so every feature (size, length, shape, tracking, color, kerning, etc.) will serve a deliberately provoked purpose.
But how do we know we have the right typography?
(Hint: it’s readable!) If users understand the type and feel it’s consistent with the design as a whole, you’re on the right track.
Let’s Define It
Typography is the art of written words for every design aspect.
That’s what makes it extremely important for web design—with just a small effort, we could reward users with beautiful web typography, which is visually appealing and functional.
Believe it or not, many designers still overlook the importance of the typography principle.
It’s not unusual for the entire success of a website to depend on type. Designers need to be careful and to balance their approach, since typography layers are still limited and based on replacement.
Still, you can always skip the “originality” part, and stick to commonly accepted solutions available on the net.
What you needn’t forget is the importance of first impressions, as they can last forever. Typography is, therefore, so powerful that it can affect your users’ experience right away.
Furthermore, it is typography that provides essential information about your brand and your expertise, so make sure you “grab” users from the very first moment.
Great typography is also essential for decoration—it should look nice as well as distinguish items in various tiers of importance. Even the smartest choice of size, shape, and color could be in vain, had you failed to guide users with some obvious hierarchy.
To begin, what is the message you’re trying to send? What should your user see on your website? How is he/she supposed to feel as the pages load?
Once you answer the questions above, you can begin to formulate your message. You’ll discover you have no more valuable tools for communication than type, and that will certainly affect your choice.
Typography As An Art
If you’re not the most creative person ever, don’t worry! You can always look at outstanding examples for inspiration, using the same color schemes or type sizes to improve your own designs.
As a beginner, you should stick to the basics and try to master the initial steps of visual design. Once you’ve understood what typography is all about, you can switch to the next level, then analyze the connection between various design elements.
At that point, you’ll be able to make a final choice, combining colors, sizes, and shapes in an efficient manner.
Let’s check the following core rules for good web typography design. Respecting these rules will certainly lead you to the creation of great headlines or large typography components:
Hierarchy Can Guide Your Users
A well-executed hierarchy is essential for every website, because it helps users move intuitively throughout. Additionally, the type hierarchy is a visual indicator for your users, telling them what to search, what to avoid, and how to proceed.