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[其他] Will the spectacular failure of the Samsung Note 7 kill Android? A data-driven a

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女王范 发表于 2016-10-14 05:44:25
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Will the spectacular failure of the Samsung Note 7 kill Android? A data-driven a-1 (Android,customers,following,literally,Samsung)
         Image: ZDNet
         The Samsung Galaxy Note 7 is the high-end product in Samsung's Android phone line. It's just been pulled from the market because a number of phones have gone boom while in customers' hands. Given that Samsung is, by far, the leading Android phone vendor , and its top-of-the-line device has melted down (literally), does this mean that Android itself is doomed?
  Here's the tl;dr answer: probably not. For a more nuanced look, let's check out some numbers.
  The damage done

   If there's one thing no product manager ever wants to hear , it's this: a plane was evacuated because their consumer electronics device caught fire on the airplane. Not good. This was just one of the incidents that led to the demise of the Note 7.
   We've covered the timeline of the Note 7's eight weeks on the market in some detail, so I won't rehash it. But for those of you who haven't been following along, not only did the original Note 7 have a tendency to burst into flames, so did several replacements.
   The result was a product that had been very positively received is now no longer for sale. Boom, bang, burn, bluster, fizzle, done.
   According to well-respected smartphone analyst Neil Cybart , about 2.7 million Note 7 devices were included in the recall. Based on Note 5 sales (remember, there never was a Note 6), Samsung probably expected to sell between 20 and 22 million units. Samsung has cut its Q3 profit estimates by $2.4 billion, and its Q3 revenue estimates by $2.2 billion.
  Cybart views this as a possible windfall for Apple. Starting with the estimate of 20-22 million Note 7 buyers who now won't be getting or keeping their Note 7s, he estimates that three to five million users will simply keep whatever other devices they already have. He then goes on to estimate that about 8 million will remain loyal to Samsung. They'll simply buy another Samsung device, possibly the Galaxy S6.
   He goes on to estimate that about 9 million buyers will turn to Apple as a direct replacement for the Note 7. But he also expects that, over the course of the year, another 5-8 million people will buy Apple instead of Samsung (or other Android devices) due to safety concerns or worries about manufacturing qualities. He adds a few more million by estimating that potential Android switchers (I was one, back when I moved to the Galaxy S4 ) would be turned off by the Note 7 debacle and stay with Apple.
  All told, it's looking like about 20 million phone users who would otherwise be Android users will wind up in the iPhone camp. That's a lot of users, but it's a mere drop in the bucket when it comes to the size of the overall Android market.
  Android momentum

   There are roughly two billion smartphones in use worldwide . Of those, Gartner estimates that 85.2 percent are Android devices, and the rest are mostly iOS devices. Android's market share growth has slowed, but that's only because it has pretty much gobbled up the market from everyone but Apple.

Will the spectacular failure of the Samsung Note 7 kill Android? A data-driven a-2 (Android,customers,following,literally,Samsung)
        Chart: Statista       If we use Statista's estimate of 2.082 billion smartphone users in 2016, and slice off Apple's 13.8 percent, we're left with about 1.7 billion Android users, worldwide. That's slightly more users than the entire population of China, plus the entire population of the United States.
  So let's look at those 20 million users who will probably move to iOS because of the Note 7 issue. 20 million is only 1.176 percent of 1.7 billion. That's barely enough users to constitute a rounding error.
  So, from merely a jump-ship perspective, there's no way the Note 7 meltdown will measurably impact Android's overall share or penetration.
  Of course, there are other factors worth considering.
  Let's talk apps

   As of June, Statista estimates that there were about 2.2 million apps in the Google Play store, compared to about two million apps in the Apple App Store. Buckle up, because the numbers we're about to get into are extreme.
   Even though Apple has only about 14 percent of the smartphone market, it has 90 percent of the apps by comparison. And check this out. According to app analytics firm App Annie, while Android users downloaded twice as many apps as Apple users, the iOS app store brings in 75 percent more revenue . The iOS users spend 2.5 times more on in-app purchases than their Android brethren.
  So while there is undoubtedly a vibrant Android app market, which will continue to thrive despite the Note 7's downfall, the Apple app market is blowing it out of the water -- in both absolute and relative terms.
  Still, that doesn't mean that Android is tanking. It just means Apple folks tend to be a lot more spendy.
  Show me the money

   In another one of their wonderful charts, Statista summarizes KPCB / Morgan Stanley research to show how much lower the average selling price (ASP) for an Android phone is, compared to an iPhone.
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