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[其他] The Two Sides of the Persuasion Coin

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僞裝癡人說夢 发表于 2016-10-14 03:51:12
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Remember the classic Saturday Night Live sketch?
  Is it a dessert topping? Is it a floor wax? It’s both!
  This week, we’ll look at two seemingly very different sides of the marketing and persuasion coin.
  One side features traditional sales and marketing techniques; the other shows a more educational, audience-building angle — sometimes called a “soft” marketing approach.
   They seem like opposites, but in fact, each side benefits and supports the other.Smart marketers will use both … hopefully with a little more grace than a combination dessert topping/floor wax.
  Asking for what you want

   One of the cornerstones of traditional sales and marketing is making the “ask” — sometimes known as the call to action.
   On Monday, Pamela Wilson shared an excerpt with us from her new book , all about the nuts and bolts of crafting effective calls to action. This is a technique you can pick up fairly quickly, and it will make a major difference in how your audience responds to your offers.
   (Also, I was lucky enough to get an advance review copy of Pamela’s new book, and it’s insanely useful. You can pre-order now at Amazon , iBooks , Barnes & Noble , and independent bookstores.)
   On the audio side of the house, Sean Jackson and Jessica Frick of Members Only talk with Chris Voss , best-selling author of Never Split the Difference, about a more advanced way to ask for what you need — the art of negotiation.
  Voss was an FBI hostage negotiator … and has some counterintuitive (and surprisingly entertaining) insights about how advanced persuasion works.
  Showing what you can do

   The other side of that persuasion coin is to show your audience what you have to offer — which is what content marketing is all about.
   Jeff Goins has a lovely post this week about “practicing in public” — getting out there in front of your audience and doing the work, even when you don’t feel ready. It takes courage, but it’s a remarkable way to not only polish your skills, but to create an unshakeable bond with your audience.
   The post shows Jeff’s signature mix of inspiration and straight-talking pragmatism, and I think it will fire you up to get something in front of your audience now, not “when it’s ready.”
  Enjoy the week’s content, and I’ll catch you next Thursday!
     — Sonia Simone   
   Chief Content Officer, Rainmaker Digital      
   Catch up on this week’s content

    Powerful Calls to Action: How to Get Your Reader to Take the Next Step

  by Pamela Wilson
   A More Tasteful Alternative to Self-promotion: Practice in Public

  by Jeff Goins
   7 Bad Writing Habits You Learned in School

  by Jonathan Morrow
  
The Two Sides of the Persuasion Coin-1 (techniques,marketers,different,sometimes,marketing)
How to Master the Art of Negotiation


  by Sean Jackson
  

The Two Sides of the Persuasion Coin-2 (techniques,marketers,different,sometimes,marketing)
When Is the Right Time to Start Another Podcast?


  by Jerod Morris & Jon Nastor
  
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wjecc 发表于 2016-10-14 05:00:40
出问题先从自己身上找原因,别一便秘就怪地球没引力.
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谭祉枚宅 发表于 2016-10-14 05:48:11
为打酱油事业奋斗终身,随时准备为粉和酱油牺牲一切,永不潜水!
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空中客车A380 发表于 2016-10-14 05:54:34
人生的两大悲剧:一是万念俱灰,一是踌躇满志。
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何洋 发表于 2016-10-14 06:45:15
与时俱进,你我共赴高潮!  
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47168996 发表于 2016-10-18 04:48:08
僞裝癡人說夢就是我的榜样哦
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含泪默默哭泣 发表于 2016-11-15 15:17:33
香烟不乖,所以我们抽烟…
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景小燕 发表于 2016-11-15 16:56:12
珍爱生命,果断回帖。
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对心不对口 发表于 2016-11-15 19:57:52
我左青龙,右白虎,肩膀纹个米老鼠.
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