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[其他] Use spacing effectively in typography

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曾那么需要你 发表于 2016-10-14 03:09:21
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Paying attention to the detail in typography is extremely important for the professional designer. It is the job of the designer to ensure that adjustments are made to the spacing of letters, words and lines of type to create good typography.
  Default settings

  System preferences and software settings have been established to enable most people who are unconcerned about fine typography to set type effectively, but these settings cannot ensure that all text will be displayed to its optimum level. There is little in the way of a formula that can be applied to create good text setting, each situation must be judged individually.
      
Use spacing effectively in typography-1 (reasonable,different,attention,situation,important)

      Care has been taken with Tony Pritchard's poster so that the visual space between lines is not less than the space between words      Most raw typesetting on the Mac delivers a reasonable starting point for making adjustments to the overall letter or word spacing. Typefaces are different and the fit of the letters varies accordingly: certain typefaces benefit from tighter or looser letter spacing or tighter word spacing, for example. Graphic designers must also consider the medium in which the typography will be delivered – for screen, print and spatial environments. Scale also plays an important part.

Use spacing effectively in typography-2 (reasonable,different,attention,situation,important)

      Root 2 Design chose to extreme track the number 100 in order to align the two zeros above the two 'o's in London in this image      Letter spacing (tracking)

  Letter spacing in a block of text can be adjusted to have an overall looser or tighter spacing, and this is known as tracking. Particular typefaces benefit from a tighter setting, others a looser approach. The amount of tracking used is to an extent down to personal preference – most settings will require slight adjustments and can be quite subtle.
  Words set in capital letters benefit from a looser setting. This helps both with the fit of the letters and the overall readability. Some words will have awkward combinations of letterforms. Consider the word RAILWAY. The R and the A slope away from each other creating space, whilst the I and the L as two verticals side by side have less space. The capital letter L followed by a capital letter A such as in LAND or LABOUR creates a large space, which is difficult to equalise amongst the following letters. This creates unevenness in the spacing of the letters in a word. The role of the designer is to make optical adjustments to create that evenness of spacing. Care also needs to be exercised when setting in capitals as words are recognised by their shape, and words in capitals are more uniform with a less distinctive shape.
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何玉莲 发表于 2016-10-14 07:32:38
我也顶起出售广告位
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胡秀斌 发表于 2016-10-21 07:53:40
写得实在太好了,我唯一能做的就是默默顶贴!
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604711157 发表于 2016-11-10 09:33:05
楼主,你说,你几个意思?
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南城以北逆光少年 发表于 2016-11-12 17:53:29
报告!我就是路过来看看的。。。
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