营销策划

    今日:263| 主题:37566
收藏本版 (15)
网络、PC端、移动端的营销、策划实战和资讯。

[其他] What You Can Learn About PPC From Hollywood’s Big Budget Movie Campaigns

[复制链接]
銩失Dё愛° 发表于 2016-10-13 02:06:35
294 17

立即注册CoLaBug.com会员,免费获得投稿人的专业资料,享用更多功能,玩转个人品牌!

您需要 登录 才可以下载或查看,没有帐号?立即注册

x
Hollywood is notorious for wildly inflated production and marketing budgets. In 1980, the average cost for marketing a Hollywood flick was around $4 million (which translates to about $12 million today). By 2007, the average marketing budget for studio films had reached $36 million , which doesn’t even account for Hollywood’s biggest blockbusters spending over $100 million on their marketing campaigns.
  That’s an astronomical investment just to get people’s attention and turn them on to a new movie.
   Given that Transformers: Age of Extinction was marketed successfully in China to the tune of just $5 million, it makes you wonder why the studio spent $100 million for marketing the same film in the U.S.
   From a general marketing perspective, you might see the same disparate spending levels in PPC. Since Google launched AdWords in 2000, it has grown to more than one million advertisers , generating tens of billions of dollars in revenue for Google . That level of spending doesn’t even account for what brands are spending on ads in social media and other search platforms like Bing.
  Some advertisers spend six figures on PPC advertising, while other marketers only spend a fraction of that and see similar success in their metrics – much like the Hollywood movie campaigns. So what can advertisers learn from the impact of mammoth marketing budgets on audience engagement from Hollywood?
  1. Big Budgets Don’t Equate to Success

   There’s no shortage of box office bombs, and what makes them particularly stand out is the massive amount of spending on production and marketing compared to revenue generated at the box office. For example, the 2013 film The Lone Ranger cost nearly $250 million to produce and market . Unfortunately, the studio ended up losing over $100 million on the movie, primarily due to its bloated marketing budget.
   On the flipside, the horror flick Paranormal Activity cost just $15,000 to produce, yet it generated $193 million at the box office.
         
What You Can Learn About PPC From Hollywood’s Big Budget Movie Campaigns-1 (investment,attention,marketing,AdWords,general)
          Throwing money never guarantees success, especially with PPC campaigns   
  For PPC, too many companies put tens of thousands or more into campaigns that end up generating a measly 2% conversion. Rather than testing and improving their ads, they throw more money behind the existing campaign because “it’s still converting.”
  The problem with that mentality is that sure, it might be converting, but it’s probably not converting enough customers to cover what you’re spending. If you’re lucky, you’ll eventually break even.
   Don’t just accept whatever conversion rate you get and keep funneling money into mediocre ads. Constantly aim to improve conversions by split testing your PPC ads .
  2. Get Creative with Visuals

  Movies are visual experiences, so Hollywood relies on the best visuals from an upcoming film to hook a prospective audience. Bombastic and gripping movie trailers and print media generate hype and promise something amazing on the other side of the theater doors.
  While traditional, text-based ads in search don’t account for visual content, display ads in Google’s extended network and over social media allow advertisers to leverage the power of visuals to reel in prospective buyers.

What You Can Learn About PPC From Hollywood’s Big Budget Movie Campaigns-2 (investment,attention,marketing,AdWords,general)
          Great visuals tell compelling stories and boost click-through rates ( Image Source )    
   Social posts with images get more than double the engagement than those without images. This includes boosted and sponsored posts, and using video for your social strategy is just as effective. Shoppers who watch a video are nearly twice as likely to make a purchase .
   Better yet, native online video ads can generate an 82% brand lift among prospects exposed to the ads. So you might not win the click right away, but you might entice a customer to come back later. There’s always the benefit of growing awareness.
  3. Writing Matters

   There are have been some big-budget Hollywood flicks full of A-list actors that were absolutely terrible . I’ve definitely cringed at a few of these in theaters. At this point, when I see a movie advertising a huge cast with a dozen well-known actors, I’m inclined to stay away.
12345下一页
友荐云推荐




上一篇:Why every content SEO strategy should start with keyword research
下一篇:我这心酸的四年会告诉你为何要做SEO
酷辣虫提示酷辣虫禁止发表任何与中华人民共和国法律有抵触的内容!所有内容由用户发布,并不代表酷辣虫的观点,酷辣虫无法对用户发布内容真实性提供任何的保证,请自行验证并承担风险与后果。如您有版权、违规等问题,请通过"联系我们"或"违规举报"告知我们处理。

猪姗姗baby 发表于 2016-10-13 03:21:19
我是一个有名望的恶棍…
回复 支持 反对

使用道具 举报

愛到了分開⊙ 发表于 2016-10-13 03:21:19
LZ是天才,坚定完毕
回复 支持 反对

使用道具 举报

天下无敌手 发表于 2016-10-13 03:28:28
我是露珠的小伙伴,我来帮露珠顶一个帖,露珠早点得到解答哟
回复 支持 反对

使用道具 举报

黛梦哈 发表于 2016-10-13 03:52:14
在你没上线的时候,我总会看着你的资料发呆.
回复 支持 反对

使用道具 举报

719034875 发表于 2016-10-13 04:15:26
我女友不当尼姑的原因是她四级没过,庵里不收.
回复 支持 反对

使用道具 举报

口味速度快 发表于 2016-10-13 05:03:33
赞一个!
回复 支持 反对

使用道具 举报

直播吧 发表于 2016-10-14 02:08:42
缺乏基情了!
回复 支持 反对

使用道具 举报

刘述平 发表于 2016-10-14 02:43:19
我了个去,顶了
回复 支持 反对

使用道具 举报

Carrolljed 发表于 2016-10-15 06:11:18
我也来顶一下..
回复 支持 反对

使用道具 举报

*滑动验证:
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

我要投稿

推荐阅读

扫码访问 @iTTTTT瑞翔 的微博
回页顶回复上一篇下一篇回列表手机版
手机版/CoLaBug.com ( 粤ICP备05003221号 | 文网文[2010]257号 )|网站地图 酷辣虫

© 2001-2016 Comsenz Inc. Design: Dean. DiscuzFans.

返回顶部 返回列表