This post was sponsored by Synup.
2006 was a great year. Marketing was so uncomplicated, and it was so much easier to manage location marketing and data. All you had to do was ensure that your core geodata (Name, Address, and Phone) was accurate across the top five directories and you were set.
But 2016 is not 2006. And, location marketing is a lot more complicated – more moving parts, more places to stay accurate and customers discovering local businesses across many devices.
A lot of marketers and businesses still do not realize how big of a challenge location data is. In a survey by Placeable, it was found that 67% of Respondents Found Incorrect Business Information Online.
Is your business information correct online? Find Out! Now, there’s more to add to that mix…
Though core geo-data is still the most important driving factor for local search discovery, consumers have started looking for things beyond just that. You need to ensure your menu has the right information; your hours are always updated, and more.
In Google’s terms, it’s a case of identities and attributes.
Identities are your business NAP information alongside other foundational data such as “Business Category” and “Website Address” are the primary fields of your location data.