Our attention spans are diminishing.
We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort.
It’s no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. That’s why social media platforms such as Instagram, Pinterest and Snapchat continue to grow in popularity. They are visual, and have a unique way of delivering a complex message all within a few seconds.
The more reliant the world becomes on these visual social media platforms, the more pressure there is for digital entrepreneurs like you and I to adapt quickly and find ways to engage our audience. Because engagement is a scarce resource, you now have to earn it .
Some of you may see this as a direct challenge to the way you currently understand social media marketing and engagement. But for others, those of you ready to move fast, it’s a huge opportunity to capture a new and highly engaged group of people.
If you’re ready to take a few risks and diversify your digital strategy, Instagram is a great place to start.
Instagram has over 500 million monthly active users, and it’s growing every day. I like to think of it as the younger, more visual version of Twitter, where engagement is still flourishing (not on the decline).
Using time-saving tools to schedule your Instagram content
Before we take a look at the type of visual content that will get you shares and exposure on Instagram, there is a few things you need to understand about delivering an effective Instagram posting schedule.
Just like any other social media platform, your Instagram audience wants consistency. Consistency in your posting schedule, and consistency in the quality of your content.
The easiest way to create a consistent stream of quality social media content is by using social media scheduling tools.
Until now I found it hard to deliver on these desires, with only a select few social media tools integrating with Instagram and allowing you to pre-set your sharing calendar.
Then I discovered Onlypult .
Onlypult is the perfect tool to accompany your Instagram strategy.
It lets you:
Post visual content straight to your Instagram account
Pre-plan a posting schedule that is optimized to increase engagement on Instagram