Big things have been happening in our offices over the past months: our art director and team of UX designers have been sitting late into the night like the alchemists of yore working on a strategy that will change the way you–and we–see and experience Pingdom in the future. Yes, our designers have been looking at Pingdom’s design strategy and redefining the direction we are heading in as a brand and a company.
Over the past 10 years we’ve worked hard to build up a reputation as a reputable name in website performance and availability monitoring. That’s something we’re proud to say. Not only that, we have also built a pretty good brand in that time too. Many people, if not familiar with our name, know of “that yellow site” where you can test your page’s load time.
But we also know that we can’t rest on those laurels forever.
As our business develops and with new things in the pipeline, it’s important that we take the time to reassess what Pingdom stands for as a brand and how we present these to the world.
Defining what we stand for
Our first step has been to define what our brand stands for – call it our mission statement. By doing so, we can ensure that every product we develop is geared towards achieving our goal: a faster and more reliable web, for everyone .
Good UI allows customers to get results faster
We need to be the change we want to see on the Internet. By that, we mean that our products and our brand need to be fast and reliable as well. Moving forward, we will focus on designing our products so that they are intuitive for our customers. In turn, this means that results can be delivered to our users faster and easier than ever.
We’ve developed a UI style guide that is more comprehensive than ever, so that every aspect of our design contributes to making the user experience smoother and more intuitive. Our styleguide provide us with a holistic view of all of our products, so we can identify what works best and improve what doesn’t.
In tandem with our new styleguide, we’ve listened to all of your feedback as customers and revised our UX process . In addition to this, our designers have also created beautiful UX Design Cards that highlight particular methods for researching, defining and validation throughout a product’s lifetime.
As a result, we’ll build and deliver products that our customers love, and without long wait times. A more robust UX process will mean fewer design dead-ends and richer, longer-lasting products for everyone.
Better UX means a more reliable experience