Do you want more leads from LinkedIn?
Wondering how others turn connections into leads?
With the right approach, you can be the first person your connections think of when they need someone in your industry.
In this article, you’ll discover how to turn LinkedIn connections into qualified leads .
Discover five steps to generate more sales leads on LinkedIn.
#1: Build Your Network Strategically
When people first get started on LinkedIn, often they’ll make connections with anyone they can. Their initial goal is simply to build a large network.
But to build anetwork of people you actually want to communicate with, consider a different approach. LinkedIn offers a number of ways to findrelevant people to connect with , especially if you’re willing to pay for a premium membership.
Instead of sending connection requests to everyone you can think of, search for terms in people’s profiles that relate to topics you’re interested in . Read through the profiles that come up, and if those people seem personally or professionally interesting, reach out .
If you work in online advertising, for example, you might do a search for “online advertising” and then filter the results by second-degree relationships . That way you can find people who are connected to people in your network . Odds are you probably have a lot in common and connecting with them would be mutually beneficial.
Use relevant keywords to find people to connect with.
Remember, people can tell if you’re genuinely interested in them, so if you want to establish relationships with certain users, by all means, connect. If you don’t have a real interest in them and their business, move on.
Connecting with people who are relevant and interest you will help you achieve your personal or professional goals.
#2: Focus on Them, Not You
Great business relationships don’t start with sales pitches. If you’ve spent any real time on LinkedIn, you’ve probably received many InMail messages like this one:
Cold pitches don’t work very well on LinkedIn.
These types of messages only communicate that someone wants you to buy from them.
But guess what? People don’t connect with you on LinkedIn because they want you to sell them something. Most people connect with you because they believe a relationship with you will benefit them, not the other way around. If you want to turn that connection into a future sale, you need to prove them right.
So rather than focus on your business, focus on them. Take a minute to see what their business is about and applaud their accomplishments .