Do you want to build deeper relationships with your Twitter followers?
Looking for easy ways to create loyal fans on Twitter?
To reap the full benefits of Twitter, approach your engagement in a personable way.
In this article, you’ll discover five ways to turn your Twitter followers into loyal fans .
Discover five tips to increase loyalty among your Twitter fans.
#1: Replace Automation With Honest Engagement
If you look across social media platforms, a common trend is to “be more real.” But a lot ofTwitter business profiles are full of automated tweets promoting their latestblog posts or services. Or worse, scheduled holiday messages that were written months ago.
Automation definitely has its place when it comes to social, but if you want to develop loyal fans, try to rein in the automation and replace it with actual social commentary, day-to-day tweets, and images you create on the fly.
Talk about what’s relevant in your industry in a non-automated waythat people can actually reply to. This takes Twitter back to what it used to be, and in fact what made it so successful: real people talking in real time about what’s going on.
This is really important if you want to develop loyal fans, because loyalty comes with your followers knowing who you are as a person or business, and liking you. It’s hard to like a profile that’s simply automated.
Here’s a great example of Zappos being timely. For #NationalVideoGamesDay, they asked their followers what their first video game was, generating conversation.
Talk to your customers in real time.
Creating these real-time tweets allows people to connect with you. In a sea of blog links and quotes, be the person in the Twitter feed who’s actually starting conversations , not using Twitter to simply blast out sales messages.
#2: Be the One to Initiate Conversation
A good way to create brand loyalty is to start making the first move when it comes to interacting on Twitter. Before clicking on the notifications tab and seeing what people are saying to you, jump on the home feed tab to see what other people are saying . Challenge yourself to reply to at least one person before checking your own notifications .
Depending on how many people you follow, your home feed may be a bit of a mess, so segment the people you want to speak to intoTwitter lists and start scrolling through your lists before reviewing your notifications.
You can set up lists for clients, prospects, good referrers, influencers, companies you’ve bought from, people actually talking on Twitter (not just using it to broadcast), and more. The potential lists are endless!
To set up a Twitter list, click on your profile photo and select Lists .
Select Lists from the drop-down menu.
Then click Create New List .