营销策划

    今日:17| 主题:37597
收藏本版 (15)
网络、PC端、移动端的营销、策划实战和资讯。

[其他] I’ll stop the world and link with you

[复制链接]
Shine小角色 发表于 2016-10-11 22:15:26
143 9

立即注册CoLaBug.com会员,免费获得投稿人的专业资料,享用更多功能,玩转个人品牌!

您需要 登录 才可以下载或查看,没有帐号?立即注册

x

I’ll stop the world and link with you-1 (stop,the,world,java,stop,the,world,stop,the,world,gc,stop,of,the,world,thestopoftheworld)
  I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding through them because I’m afraid I’ll miss something legitimate. I might open one out of every 30 emails that come from someone I don’t recognize.
  The latest outreach email that really grabbed my attention had several things going for it:
   First, it was very personalized but not over-the-top stalky. I’m a huge fan of the English character Alan Partridge , and Josh (the sender) knew that from Twitter. The subject was a famous line of Alan’s (“Smell my cheese!”), and the whole email was very funny and clever.
  It was obvious that he knew how to get my attention, but he did it with something other than a cash offer or a “Please please please!! Please do this!!!” rant.
  See below:

I’ll stop the world and link with you-2 (stop,the,world,java,stop,the,world,stop,the,world,gc,stop,of,the,world,thestopoftheworld)
  It was short and sweet: five lines. I knew what he was asking me to do. Sounds simple, but I have pored over some outreach emails where I truly have no clue exactly what I’m supposed to do. I get so many emails every day that if it’s going to have to be marked to read later in a quiet moment, it’s not going to get read for a while, if ever.
   The information was 100 percent relevant to me.It was a post about link building, and I’m a link builder. It wasn’t about machine learning or meditation or cheap watch bands. (And yes, I get plenty of those.)
  Let’s take a look at a few lines from emails that, in my opinion, totally failed.
  Outreach emails that didn’t pass the test

  “Hi,
  I was just looking over your website and really enjoyed it. In fact, it made me wonder if you ever accept guest articles.”
   Fail:My name is pretty easy to find on the site. There are no articles on the site, none at all. There’s no blog, there’s no section for blog posts and so on. Obviously, this person didn’t actually look over my website and enjoy it.
  “Hello Sir,”
   Fail:It’s true that I own the company with my husband, but assuming he’s the one who gets the emails is a bad idea. He’s not. Any email that comes to me addressed in this way gets deleted. Immediately. As I say above, if you look at the site, it’s obvious who runs it. If you see a male and a female, don’t assume the male’s in charge.
  “I visited your web site earlier today and just wanted to congratulate you on a well presented, and informative web site. I have a site which has content relevant to your site.”
   Fail:This was sent to me as the webmaster of an old site that we haven’t updated in about eight years. It’s not well-presented, nor is it informative. In fact, it was created by an intern when we had nothing else for her to do one afternoon. It’s nothing at all. It’s actually just one page, and most of that page is an image. What kind of site must this person have that is relevant to my old monstrosity? Why waste time sending an email to a site like that?
  “I figured it might be of interest to your audience over at …”
   Fail:Um, where? Seriously. There was no “where” listed, just the “…” bit.
  So, what makes ME link?

  What has made me, a link builder, give an editorial link? Social is easier, as I can just retweet something, but what makes me link?
  First off, the subject line has to grab my attention. Seriously, it’s very important, and it only becomes more and more important as we get busier and receive more unsolicited emails. If it’s something generic like, “Don’t miss this partnership opportunity!” then I make great use of the delete functionality.
  Secondly, while it’s still regarding the subject line, I don’t tend to ever open emails that use flashing emojis, have grammatical or spelling errors or seem dangerous.
  Regarding the content of the email, it has to mean something to me in some way — which leads me to my primary criterion for granting a link:
  The content, no matter what it is, has to be useful and relevant to something I’m writing.

  Let’s look at a few links that I’ve given 100 percent organically.
  Examples of editorially given links

  As you’ll see below, in one of my previous articles on this site, I linked to Glenn Gabe’s resource on how to find the pages hit by Panda.
  The report that he lays out truly is one of the most helpful reports I’ve learned to run on sites, and I use the idea of it for many things other than Panda identification. I’ve bookmarked the page and sent it to clients who want to know how to do some easy comparisons and have little experience in Analytics.
123下一页
友荐云推荐




上一篇:做为一个SEOer,目前您遇到的最大瓶颈是什么?
下一篇:13 Habits of Super Persuasive People
酷辣虫提示酷辣虫禁止发表任何与中华人民共和国法律有抵触的内容!所有内容由用户发布,并不代表酷辣虫的观点,酷辣虫无法对用户发布内容真实性提供任何的保证,请自行验证并承担风险与后果。如您有版权、违规等问题,请通过"联系我们"或"违规举报"告知我们处理。

半烟 发表于 2016-10-12 00:29:20
土豪,我们做朋友吧。
回复 支持 反对

使用道具 举报

靖巧 发表于 2016-10-12 00:46:17
有钱的捧个钱场,没钱的回家拿钱捧个钱场。
回复 支持 反对

使用道具 举报

lianshangyinghu 发表于 2016-10-21 02:34:12
走,MM,咱们化蝶去……  
回复 支持 反对

使用道具 举报

冥月论坛 发表于 2016-10-24 10:18:35
此贴真乃高大上
回复 支持 反对

使用道具 举报

刘一山 发表于 2016-11-14 21:57:44
好帖必须得顶起
回复 支持 反对

使用道具 举报

龙海星 发表于 2016-11-16 09:25:48
最近病院在打折!?
回复 支持 反对

使用道具 举报

katenMido 发表于 2016-11-16 12:24:40
宁愿笑着流泪,也不哭着说后悔.
回复 支持 反对

使用道具 举报

黄金单身小青年 发表于 2016-11-20 14:05:56
我和我的小伙伴都惊呆了!
回复 支持 反对

使用道具 举报

清泉故事 发表于 2016-11-21 12:39:42
Shine小角色的帖的确不错!我代表江湖上所有的兄弟姐妹给你顶上去!
回复 支持 反对

使用道具 举报

*滑动验证:
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

我要投稿

推荐阅读

扫码访问 @iTTTTT瑞翔 的微博
回页顶回复上一篇下一篇回列表手机版
手机版/CoLaBug.com ( 粤ICP备05003221号 | 文网文[2010]257号 )|网站地图 酷辣虫

© 2001-2016 Comsenz Inc. Design: Dean. DiscuzFans.

返回顶部 返回列表