Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.
But what if you aren't a big name yet? What if you're just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future?
Social media advertising makes it super easy to appear superbad. You can bias the way people think about you and make yourself (or your company) appear bigger than you are.
Here are six crazy ideas that will help you look like a really big deal using social media ads.
1. Target Ads at Specific Company Employees
Is there a company you want to partner with? Before you even get to that first meeting, you want to make sure some important people who work there have heard of you.
How do you accomplish this? Start bombarding employees who work at that company with Facebook Ads.
Because Facebook Ads have super specific targeting , all you have to do is target people who work at the company with certain job titles. You don't want to target every employee at a company, especially really large ones. You just need to make sure the right people see your ads (e.g., people with "marketing" job titles).
The goal of these Facebook ads is simply to build brand awareness for you and/or your company. You'll want to start this process about 90 days ahead of time.
You'll know if you've achieved your goal when you finally talk to them and you hear the magical words: "I've heard of you guys."
2. Promote Your Guest Posts
One way to gain some exposure with a new audience is to do a guest post for a large, established industry publication. When you finally get this opportunity, you need to make the most of it.
Spend no more than $50 for a promoted post on Facebook and a promoted tweet on Twitter. Send some targeted traffic to your inaugural guest post.