It’s probably easier to build your own website than it is to get an oil change for your trusty car. Well, almost…
With the multitude of website building platforms, plug-and-play components and hosting services available today, a slick website that does what you actually want it to do is not a back-breaking project anymore. But as anyone who’s ever managed a website will tell you, building a website is the easy part.
It’s everything that comes after that stage that’ll kill you. Monetizing your new site . Driving steady, relevant traffic. Providing an engaging, fresh content experience for site visitors. Stuff like that.
Having been there and done that more times than most, here are my two cents…
Host your best content on your website, not third-party sites
Why would a visitor come to your website when they can find your best content on Facebook, Instagram, Vine or even YouTube?
Give your users a reason to come to your website by hosting your most exclusive content on your own site. This means, put together a beautiful slide deck or in-depth whitepaper and host it on your site first, before you write that mind-blowing guest blog for someone else.
Cult brands like Sony and Apple understand this very deeply. While each of Sony’s PlayStation Forums is a veritable beehive of user interaction, news, views and engagement, Apple’s Community page is a multi-headed hydra that caters to discussions on every single product category that the company offers. Each community within is like a subreddit of its own – any website owner’s dream!
Run an ongoing lead nurture program
This is the first thing every website owner needs to set up after taking their website live. A clearly thought out plan to attract, engage and eventually convert your visitors, offers your website a strong backbone on which to deliver results.
A good first step in this direction is investing in a marketing automation platform that lets you define relevant and contextual interactions between your visitors and your website (or app) at the right moments, in order to keep them interested, curious and coming back for more. One easy-to-get-off-the-ground tool that can help you do this is GetResponse .
While GetResponse was already a complete email “suite” that pulled off the basics like scalable email marketing and DIY landing pages with reliable efficiency, the platform has recently transformed into a fully-fledged marketing automation solution. It allows you to map user journeys with a drag-and-drop workflow builder, tag and score website traffic, nudge leads along multi-channel funnels, and let human representatives take over from the system at the best times.