Here’s our recap of what happened in online marketing today, as reported onMarketing Land and other places across the web.
From Marketing Land:
Snapchat’s latest Stories tab redesign adds post-roll ads, playlists
Oct 10, 2016 by Tim Peterson
If Snapchat’s Stories are like TV, then its new Story Playlists are like a DVR.
Google Analytics desktop UI gets a refresh with navigation updates & customization tab
Oct 10, 2016 by Amy Gesenhues
In addition to simplifying its navigation menu, Google Analytics is removing the Intelligence Events and In-Page Analytics pages.
Best practices for personalizing content at the local level
Oct 10, 2016 by Digital Marketing Depot
Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter.
The ins, outs and industry effects of Apple’s Limit Ad Tracking changes
Oct 10, 2016 by Craig Weinberg
Apple’s most recent iOS update brought with it a stronger setting for preventing advertiser tracking. Columnist Craig Weinberg discusses the implications for marketers.
IAB’s first report on VR/AR surveys the terrain for marketers
Oct 10, 2016 by Barry Levine
The study is a first step toward the organization’s development of guidelines for ads.
Activate your audience with a ‘measurement framework’
Oct 10, 2016 by Nick Iyengar
It’s one thing to have a lot of data, but quite another to derive value from it. Columnist Nick Iyengar explains how to build a “measurement framework” to ensure your metrics bring you actionable marketing insights.
[PODCAST] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1)
Oct 10, 2016 by Matt McGee
In part one of a two-part podcast conversation, we speak with Google’s Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics.
Recent Headlines From Search Engine Land , Our Sister Site Dedicated To Search News & Information:
Google Penguin looks mostly at your link source, says Google
Google labels your links, such as ‘footer’ or Penguin-impacted
Find out how marketers are benefiting from Account-Based Marketing
Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
Google puts RGB-Hex color converter in search results for “RGB to Hex” queries
Forget about unique content. Try actually BEING local!
Online Marketing News From Around The Web:
Affiliate Marketing Network Liable for Deceptive Advertising , thepma.org
How To Get Your Deals Listed on Coupon Websites , www.amnavigator.com
5 tracking errors that mess up your analytics reports , www.internetretailer.com
How Airbnb Uses Data Science to Improve Their Product and Marketing , blog.kissmetrics.com
Saying goodbye to the YouTube v2 Uploads API service , youtube-eng.googleblog.com
About The Author
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com , SoftwareCEO.com