We hear lots about how brutalism is becoming a trend. Well, the alarmists among us can probably let this one go. All evidence points to people liking good typography and shiny graphics, all wrapped up in a healthy bit of white space, more than they like… the other thing.
While we certainly can learn a lot from the success of brutalist design in certain spaces, it’s doubtful that everyone’s going to jump on that bandwagon. It’s more likely that everyone will continue to embrace, an attractive and semi-flat aesthetic, and finally start to focus on UX principles.
Yes, everyone’s going to realize that the success of (some) brutalist websites just means that they can probably tone down the animations, and the use of video. Designers will remember that making their site usable for as many people — on as many platforms — as possible is far more important than flashiness.
And then I’m going to wake up and be sad. Ah well. Let’s look at some pretty websites, shall we?
Buero Hegel is a German agency that focuses on brand management and web design. Their site embraces that brutalist-yet-not-ugly aesthetic known as minimalism, which is still a thing. They combine it with a healthy bit of asymmetry and a thin layout to make a site that, while simple, looks unique amongst the more trendy sites.
Surinder Thakur cheated (not really) by using diagonal lines, classy and understated drop shadows (They’re back, baby!), and minimal yet informative case-study style presentation.