Animation in apps has taken on a new and improved meaning. Unlike the flashy, confusing website animations of the old days, new animation is clean, smooth, and easy to navigate. Forget what you know about GIFs, obnoxious ads, and Flash websites. Those are things of the past.
When animation is used sparingly and used correctly, it greatly improves user experience (UX). There’s a host of new trends emerging in the animation world. HTML5 and CSS3 have given web designers a way to incorporate movement on a webpage without making it an eyesore. Bring a little motion to your website incrementally to make sure you’re not overloading the page and cluttering the UX. Here are a few methods to incorporate animation on your website.
Animation Between Pages
Animating page headers and page loads is an effective way to add some movement to your website without going overboard. When visitors come to your site, they see a smooth transition between pages. They’re typically quick to load, and they close the gap between pages with one fluid animation.
For example, the above Origami animation opens and closes a page with a diamond shaped transition. It adds visual interest between pages but on a subtle scale. There are several other transition styles to choose from as well, ranging from tunnels and circles to an undulating wave.
Infinite Scrolling Paired with Animation
We’ve talked before about the infinite scroll trend . Many website are using infinite scroll to keep all their information in one place. Instead of navigating a page through a series of menus and submenus, users simply continue scrolling down until they find what they’re looking for.
Infinite scroll is a beautiful way to incorporate motion, as long as the components on the page are clean and cohesive. Too many colorful blocks or too much movement will confuse visitors and load unpredictably. Consider using big background pictures or a grid in a pleasing color palette to create cohesiveness and simplicity.
Wavo , the music/social media site, provides a wonderful example of clean infinite scrolling. The color palette is monochrome, the images are crisp and straightforward, and they break up the negative space nicely in each section. As users scroll down the page, they can easily absorb the information that’s there while still being immersed in the aesthetics of the brand.
Bringing Charts & Graphs to Life
Animated charts are easy to integrate and fun to look at. They add a bite-sized portion of movement to your website and make for an entertaining infographic. Custora.com , a website that analyzes e-commerce trends, shows off its data with an array of gorgeously animated charts.
Metrics such as mobile orders are generated in a bar chart, which loads as you scroll down onto it. It brings a little excitement to what would otherwise be some dull data points. Visitors are naturally attracted to watching the bars load because they want to see where they stop.