请选择 进入手机版 | 继续访问电脑版

营销策划

    今日:143| 主题:40592
收藏本版 (15)
网络、PC端、移动端的营销、策划实战和资讯。

[其他] 8 Strategies to Make More Out of Your Blog Posts

[复制链接]
海蓝 发表于 2016-10-10 19:42:33
260 7

立即注册CoLaBug.com会员,免费获得投稿人的专业资料,享用更多功能,玩转个人品牌!

您需要 登录 才可以下载或查看,没有帐号?立即注册

x

8 Strategies to Make More Out of Your Blog Posts

8 Strategies to Make More Out of Your Blog Posts

  Writing is probably the first thing you associate blogging with.
  And yes that’s what being a blogger is mostly about – taking an hour or two everyday to turn that great idea you came up with last night, into an article that your audience will hopefully find useful.
   But then again, you can hardly build an audience by simply writing and publishing.  
  How you promote each and every piece you write is decisive in terms of the traffic and shares your content will receive.
   Basically, in order to see results from your efforts, you have to share your posts on the social networks, you have to optimize them for the search engines and make them easy to digest for the reader (more on this topic: 4 Effective Ways to Make Your Blog Posts More Shareable ).
  But… What else can you do to take full advantage of what you have written?

  Below are namely eight ideas for things that you could start doing with your blog’s content right away that you might not have thought about.
  On some you might start working right away, while others might be a long-term effort. Either way the ideas are sure to improve your productivity and results:
  1. Turn Your Best Articles into an eBook

  Yep, the post you are just writing might turn out to be a great fit for your eBook – one that you probably haven’t even started yet. Don’t get me wrong. I am not a fan of duplicate content and plagiarism. However I strongly believe that when it comes to creating a freebie for your email subscribers, you really don’t have to reinvent the wheel.
   If you already have say 100 published articles, why not use some of the information you’ve shared there?
  I mean the ones who subscribe might not receive information you haven’t shared, but they will get their hands on information they haven’t already READ.
  After all looking through your archive, choosing the best articles and rewriting them into an eBook is quite a hard work on its own.
   You may want to read : How to Self Publish Your Book #1: Traditional vs. Self Publishing for Bloggers .
  2. Create a Page for First Time Visitors

   Another way to make use of the content you are about to share or you have shared with your readers, is to create a page, dedicated entirely to newcomers .
   

8 Strategies to Make More Out of Your Blog Posts

8 Strategies to Make More Out of Your Blog Posts

  In that page you basically say a few words about your blog, your niche and your goals. The idea is to persuade those first-timers that your blog is a place, worth spending time on.
  And then after that short introduction part, you include links to your best articles and you divide those into the categories you cover (e.g. blogging, traffic generation, social media, etc.).
  That way your older content won’t be forgotten even though it might be buried beneath dozens of newer articles. Plus it will serve as a motivator for new readers to subscribe to your list and follow you on the social networks.
  3. Email Bloggers in Your Niche

  That is something I have seen many times lately.
  Over time I have received dozens of requests from bloggers in my niche to either write a comment on their latest article, share it or link to it. And the funny thing is that often I have happened to agree.
  Yes, this might seem a little fishy…

  However how the ones you write to will react, depends entirely on you. There are three things to keep in mind if you decide on that method:
  
       
  • You need a pillar article – in other words you need to give the bloggers you are contacting a good reason to do what you want them to. That post of yours has to be exceptional.   
  • You need to know who might be interested – as good as the post might be, not everyone will agree to share it. You’ve got to know the bloggers in your niche pretty well first. It’s best if they know you too.   
  • The email itself – how you ask those bloggers to consider your request also counts. Let them know who you are and what you are fighting for. Be descriptive about the post and why you’ve chosen exactly those people to email to.  
  4. Why not Write a Part Two?

  You’ve certainly had one of those moments when you thought that the article you are about to publish isn’t as detailed as you’d wanted it to be. Well here’s your chance!
  Why not write a second part of that post, where you share more in-depth information about what you already shared in the first part?
  Or maybe you can cover new ideas and tips to go along with that older post?
  That’s up to you to decide. The fact is that your old content might be the seed for future articles.
  5. Do Some Interlinking

   

8 Strategies to Make More Out of Your Blog Posts

8 Strategies to Make More Out of Your Blog Posts
It is proven that pointing from one article to another relevant one helps in terms of SEO. The more you interlink between your articles, the easier it is for the search engine robots to make sense of your content and the keywords you have included and to index that content appropriately.
  So, assuming you already have dozens and dozens of published posts, you might be in for a good SEO improvement. You simply have to take the time to interlink your content. And although you might have started doing that at some point, a good lot of your older articles don’t have a single link in them.
  The process can be time-consuming but it’s well worth spending a day or two to create a solid link network. It might not be as powerful as getting links from the big blogs, but it’s still a step in the right direction.
   I have actually written a whole article on the importance of interlinking, which you might want to check out:  4 Good Reasons to Start Interlinking Your Posts and 5 Steps to Doing it Right .
  6. Use Your Content for Guest Posts

  Nope, again I’m not talking about the copy/paste procedure that some individuals tend to exploit in the hopes of building links…
  As I mentioned in the above paragraph, getting links from the big blogs has more weight than simply interlinking your posts. So the number one way to get those links is through guest blogging. But coming up with guest post ideas is far easier said than done.
   One way to ease the whole process a little is to use what you’ve already written as a source of inspiration. Start with your latest posts, read them as thoroughly as you can and think of different variations on the same topics.  
   For instance you might have published an article that overviews different tips for improving Facebook traffic. From there, you can write a post about the mistakes you’ve come across when building Facebook traffic. Or you could explain different myths or misunderstandings involved in getting Facebook traffic.
  Sometimes ideas are already there and you just have to find them!
  7. Get in Touch with a Product’s Authors

  Let’s assume there’s some sort of an app, tool or a site that you really enjoy and that helps you make progress in the niche you participate in. A good idea might be to tell your audience about that product and why you are enjoying it. Those kinds of review articles tend to get lots of retweets, likes and traffic.
  However you could accelerate the whole process a little by contacting the tool’s authors and telling them about the review of their product that you’ve just published.
   That might seem kinda cheeky, but after all by writing this post, you are promoting the product . So emailing the product’s team and asking for some additional sharing on the post might just work!
  Especially if it’s a more popular tool that you’ve reviewed, you might be in for quite some additional traffic!
  8. Your Posts Can Help You Increase Engagement

   

8 Strategies to Make More Out of Your Blog Posts

8 Strategies to Make More Out of Your Blog Posts
That’s true! Social media ain’t simply a traffic source and it isn’t all about sharing your stories. Things like posting visual content and asking questions hold a huge importance for networks like Facebook and Google Plus.
   So one way to come up with relevant questions to ask your audience and keep them tuned in to what you have to say is your own content.
  The best strategy in that case is to think of a question that has something in common with your next article. That way, by posing the question, you are creating a buzz on the topic. So when you publish the article and share it with those same folks that you asked yesterday, they would be more likely to check out your two cents on that same topic.
  All in all you get two benefits – you increase engagement and you increase visits to your blog.
  In Conclusion

  That’s pretty much it. The list can probably go on, but I thought those eight ideas were the most useful. So yes, you can do much more with your articles than simply share them on the social networks.
  Now on to you folks!

  What other ideas can you add up to the list?
  Do you agree with the ones I’ve listed here?
  Let me know your thoughts.
  Please take a minute to share your thoughts (and the post if you enjoyed it)!



上一篇:The Complete Guide to Creating On-Site Reviews+Testimonials Pages
下一篇:给我的产品做一个全网营销推广方案
烟雨梦菲儿 发表于 2016-10-10 21:49:02
打酱油的路过
回复 支持 反对

使用道具 举报

gjfaiwow 发表于 2016-10-11 00:20:01
拍脑袋决策,拍胸脯保证,拍屁股走人.
回复 支持 反对

使用道具 举报

狗活于世︺ 发表于 2016-10-11 01:20:01
上火,就容易缺经验,过去,我一直缺, 自从学会复制粘贴以后,我的经验小康了 ,一口气拿五点,不费劲儿,复制一次粘 贴无数次,真实惠
回复 支持 反对

使用道具 举报

邓兴红 发表于 2016-10-17 11:10:55
就算是一坨屎,也有遇见屎壳郎的那天。所以你大可不必为今天的自己有太多担忧。
回复 支持 反对

使用道具 举报

刘亚峰 发表于 2016-11-14 21:23:47
不回就活不下去了啊!
回复 支持 反对

使用道具 举报

kfaqk 发表于 2016-11-14 23:32:45
我唯一的缺点就是钱多,而现在我几乎完美了。
回复 支持 反对

使用道具 举报

Conley 发表于 2016-11-20 20:40:27
谁抢沙发???
回复 支持 反对

使用道具 举报

*滑动验证:
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

我要投稿

推荐阅读

扫码访问 @iTTTTT瑞翔 的微博
回页顶回复上一篇下一篇回列表
手机版/CoLaBug.com ( 粤ICP备05003221号 | 文网文[2010]257号 )

© 2001-2017 Comsenz Inc. Design: Dean. DiscuzFans.

返回顶部 返回列表