Writing is probably the first thing you associate blogging with.
And yes that’s what being a blogger is mostly about – taking an hour or two everyday to turn that great idea you came up with last night, into an article that your audience will hopefully find useful.
But then again, you can hardly build an audience by simply writing and publishing.
How you promote each and every piece you write is decisive in terms of the traffic and shares your content will receive.
Basically, in order to see results from your efforts, you have to share your posts on the social networks, you have to optimize them for the search engines and make them easy to digest for the reader (more on this topic: 4 Effective Ways to Make Your Blog Posts More Shareable ).
But… What else can you do to take full advantage of what you have written?
Below are namely eight ideas for things that you could start doing with your blog’s content right away that you might not have thought about.
On some you might start working right away, while others might be a long-term effort. Either way the ideas are sure to improve your productivity and results:
1. Turn Your Best Articles into an eBook
Yep, the post you are just writing might turn out to be a great fit for your eBook – one that you probably haven’t even started yet. Don’t get me wrong. I am not a fan of duplicate content and plagiarism. However I strongly believe that when it comes to creating a freebie for your email subscribers, you really don’t have to reinvent the wheel.
If you already have say 100 published articles, why not use some of the information you’ve shared there?
I mean the ones who subscribe might not receive information you haven’t shared, but they will get their hands on information they haven’t already READ.
After all looking through your archive, choosing the best articles and rewriting them into an eBook is quite a hard work on its own.
You may want to read : How to Self Publish Your Book #1: Traditional vs. Self Publishing for Bloggers .
2. Create a Page for First Time Visitors
Another way to make use of the content you are about to share or you have shared with your readers, is to create a page, dedicated entirely to newcomers .
In that page you basically say a few words about your blog, your niche and your goals. The idea is to persuade those first-timers that your blog is a place, worth spending time on.
And then after that short introduction part, you include links to your best articles and you divide those into the categories you cover (e.g. blogging, traffic generation, social media, etc.).
That way your older content won’t be forgotten even though it might be buried beneath dozens of newer articles. Plus it will serve as a motivator for new readers to subscribe to your list and follow you on the social networks.
3. Email Bloggers in Your Niche
That is something I have seen many times lately.
Over time I have received dozens of requests from bloggers in my niche to either write a comment on their latest article, share it or link to it. And the funny thing is that often I have happened to agree.
Yes, this might seem a little fishy…
However how the ones you write to will react, depends entirely on you. There are three things to keep in mind if you decide on that method:
You need a pillar article – in other words you need to give the bloggers you are contacting a good reason to do what you want them to. That post of yours has to be exceptional.
You need to know who might be interested – as good as the post might be, not everyone will agree to share it. You’ve got to know the bloggers in your niche pretty well first. It’s best if they know you too.
The email itself – how you ask those bloggers to consider your request also counts. Let them know who you are and what you are fighting for. Be descriptive about the post and why you’ve chosen exactly those people to email to.
4. Why not Write a Part Two?
You’ve certainly had one of those moments when you thought that the article you are about to publish isn’t as detailed as you’d wanted it to be. Well here’s your chance!
Why not write a second part of that post, where you share more in-depth information about what you already shared in the first part?
Or maybe you can cover new ideas and tips to go along with that older post?
That’s up to you to decide. The fact is that your old content might be the seed for future articles.
5. Do Some Interlinking