营销策划

    今日:71| 主题:37677
收藏本版 (15)
网络、PC端、移动端的营销、策划实战和资讯。

[其他] Guide to Google ranking signals – Part 6: Trust, Authority and Expertise

[复制链接]
悄悄话不说 发表于 2016-10-10 19:29:31
143 7

立即注册CoLaBug.com会员,免费获得投稿人的专业资料,享用更多功能,玩转个人品牌!

您需要 登录 才可以下载或查看,没有帐号?立即注册

x
Last week we published the fifth instalment of our complete guide to Google ranking signals.
   It concentrated on ‘ duplicate content and syndication ’ and the practical ways you can ensure your webpages are passing on PageRank and not being ignored by Google.
  This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating.
  Page Quality Rating

   Last year, Google published an extensive document laying out exactly what it looks for when it comes to evaluating your search quality.
  In order to work out your Page Quality Rating, Google takes into account the following most important factors:
  
       
  • Main content quality and amount   
  • Website information/information about who is responsible for the website   
  • Website reputation   
  • Expertise, authoritativeness, trustworthiness  
   We’ve already looked at ‘quality content’ in a previous instalment of this guide, so let’s explore the remaining three elements: trust, authority and expertise.
  Authority

   As stated in our article on what is an authority website? An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines.
  The strength of your authority will ultimately come down to the strength of your website’s content, which we’ve covered in earlier chapters.
  There are also many other on-site areas where a site can build trust and authority…
  Site Architecture

   1)Your site needs to have a logical architecture. The homepage should be accessible at all times, and all your categories and subcategories should be thematically grouped together in your main navigation.
   2)An easily accessible search box will aid the user experience, and help people looking for more specific information. If a searcher can’t find a specific page, make sure your search results offer something in a way that’s still relevant.
   3)All your categories should be accessible from the main menu. All your web pages should be labelled with the relevant categories.
         Share this article

         
          
  • 0      
  • 3      
  •   Google+  0     
                      3               Related articles

     Penguin 4.0: a link builder’s perspective
     The changing SERP: understanding and optimizing above and below the fold
     A complete Local SEO guide for small businesses
     Complete guide to meta tags in SEO
       Identity

   4)Your website should have an easy to locate Contact Us page with an appropriate amount of contact information – emails, business address, business phone number.
   5)Your Contact Page’s information should also match your WHOIS data.
   6)An About Us page explaining your website’s purpose, it’s history and including profiles of your owners and senior employees will help engender trust in visitors.
   4)On every webpage it should be clear who is responsible for the website (whether individual, organisation or publisher) and who created the content on the page (the author).
  Trust

   5)If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business.
   6)User reviews and testimonials that you’ve uploaded yourself onto a webpage will probably be ignored by Google’s Page Quality rating.
  Instead Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation.
   7)A few negative customer reviews aren’t going to affect your Page Quality rating too much, particularly if you have thousands. Customer reviews also tend to be checked for their content rather than the actual rating itself.
  That being said, you clearly need to rethink your product or customer service if negativity begins to increase.
   8)You must include a Terms of Service and Privacy Policy explaining your use of cookies.
   
Guide to Google ranking signals – Part 6: Trust, Authority and Expertise-1 (reputation,particular,published,practical,attention)

  Expertise

   9)If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog.
  To use a few of Google’s own examples:
  
       
  • High quality medical advice should come from people or organizations with appropriate medical expertise or accreditation. High quality medical advice or information should be written or produced in a professional style and should be edited, reviewed, and updated on a regular basis.   
  • High quality advice pages on topics such as home remodeling or advice on parenting issues
    should also come from “expert” or experienced sources which users can trust.   
  • High quality pages on hobbies, such as photography or learning to play a guitar, also require expertise.  
  Google will routinely check on the ongoing quality of your ‘expert’ site.
   10)Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.”
  Christopher Ratcliff is the editor of Search Engine Watch.You can follow him on Twitter: @Christophe_Rock
友荐云推荐




上一篇:ios10出现后,ASO优化又有了哪些新玩儿法?
下一篇:Why These Digital Marketers Swiped Right on TopRank Marketing
酷辣虫提示酷辣虫禁止发表任何与中华人民共和国法律有抵触的内容!所有内容由用户发布,并不代表酷辣虫的观点,酷辣虫无法对用户发布内容真实性提供任何的保证,请自行验证并承担风险与后果。如您有版权、违规等问题,请通过"联系我们"或"违规举报"告知我们处理。

寻真 发表于 2016-10-10 21:20:07
系统居然说我是在灌水,我有吗?
回复 支持 反对

使用道具 举报

诶呀呀 发表于 2016-10-10 21:23:53
该去看看专家教授了
回复 支持 反对

使用道具 举报

xdmg1492 发表于 2016-10-11 07:11:42
宁愿笑着流泪,也不哭着说后悔.
回复 支持 反对

使用道具 举报

snlvb 发表于 2016-10-11 07:28:32
悄悄话不说要天天向上-顶!
回复 支持 反对

使用道具 举报

qwlwxs 发表于 2016-10-22 22:17:12
我知道在一个没有人的角落,楼主一边紧盯着屏幕,一边用颤抖的小手按着刷新,一遍一遍,零回复!又是零回复吗?楼主内心涌现出一种失望,眼神中透露着凄凉。是的,楼主,我理解你,这种冷落的感觉在这个地方太常见了,在这里该火的贴不会火,骗回复的帖子却永远被回复着。楼主的无奈我很懂,所以我来了,带来了经验,带来了人气,带来了零点几秒的首页显示。而我问楼主讨要的,仅仅是一层楼而已,是的,不用谢我,但请记住我,记住我来过。
回复 支持 反对

使用道具 举报

十八岁少年、龙 发表于 2016-11-4 20:29:41
只有假货是真的,别的都是假的!  
回复 支持 反对

使用道具 举报

cherry_cms 发表于 2016-11-17 20:54:15
收藏了,很不错的内容!
回复 支持 反对

使用道具 举报

*滑动验证:
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

我要投稿

推荐阅读

扫码访问 @iTTTTT瑞翔 的微博
回页顶回复上一篇下一篇回列表手机版
手机版/CoLaBug.com ( 粤ICP备05003221号 | 文网文[2010]257号 )|网站地图 酷辣虫

© 2001-2016 Comsenz Inc. Design: Dean. DiscuzFans.

返回顶部 返回列表