Websites are the foundation of any business organization’s online presence. They are an essential asset to companies and they need to be updated and refurbished every couple of years. In most cases, business organizations redesign their websites because they simply don’t look that appealing anymore. Businesses need to maintain their brand presence online and the best way to do this is through a memorable website, meaning that it should be redesigned in regular intervals.
On the other hand, there are businesses that want to change their business strategy and make it comprehensive by taking everything into account, including their websites. They want to adjust their website to their new strategy and this is why they perform a website redesign . By doing these things, businesses expect that they will be able to improve their brand influence online, and improve their bottom line, while making their website more functional overall.
However, if you are to achieve these things, you must learn to perform a redesign properly. If you make any mistakes during a website redesign you could end up with worse results than you had before and fixing this will cost you even more money and downtime. In order to help you do this properly, I have gathered a list of 10 biggest mistakes you should look to avoid if you want to do a redesign with the best results possible.
Not setting the right goals for your redesign
Naturally, before you start fixing a problem, you need to find out what the problems are and see what is causing them. Without the right analysis and plan you won’t know where to start, what to solve, and how you want your website to end up after you redesigned it. Setting goals is essential towards creating your whole plan of redesign , what measures you will take and to what you will pay the most attention.
If all of these things seem too complicated to you than it’s generally a good idea to find a website that looks something like you would want for your own, and through it, try to explain your web designer/develop what you want to accomplish.
Emphasizing on aesthetics instead of functionality
The general attitude you should be having is to redesign your website in a way so that it looks better and works better as well after your redesign has been completed. However, the reality is that these two will sometimes overlap and you will have to choose one or the other. Good looks are simply no substitute for smart layouts and easy navigability.
You should always make sure that your website is functional above everything, that it has good search, and that it is created to make it easy on visitors so that they can easily find what they are looking for.