Ken Wolter / Shutterstock.com
Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords . That function now appears to be rolling out generally.
Salesforce.com is an option available under the Linked accounts menu. This morning was the first time I noticed it, though it may have started rolling out earlier.
Once set up, the linking enables the Google Click ID (GCLID) to pass to Salesforce whenever a user completes a conversion action like filling out a lead or downloading a whitepaper after clicking on an ad. Marketers select the milestone events in Salesforce they want to pass back into AdWords. AdWords then automatically checcks Salesforce on a regular basis to import those milestones and log them as corresponding conversion events at the keyword level.
To make this work, marketers will need to have a GCLID field in Salesforce, ensure their lead forms capture the GCLID, and save the GCLID in a cookie on their websites.
More details are available on the AdWords support page .