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[其他] 2016 Content Marketing World Take-aways

夜半之哼小曲 发表于 2016-10-8 05:43:34
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23 Content Marketers Share Their Insights

2016 Content Marketing World Take-aways-1 (including,marketing,resources,attended,invested)
  Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World.
  It’s the world’s largest content conference, a major live event.
  So it’s hard not to have FOMO.
  Don’t worry we’ve got you covered.
  We’ve got the inside scoop. We went straight to the attendees to get their perspective.
  These people invested their time and resources to attend this well stocked content marketing knowledgefest in Cleveland.
  To find out what attendees thought was most worth using to transform their marketing, we asked them to answer the question:
  What was your most interesting takeaway from Content Marketing World 2016?

  The result: 23 Content Marketing World Take-aways
  23 Content Marketing World Take-aways

   Here’s what 23 Content Marketing World attendees including speakers and exhibitors learned.

2016 Content Marketing World Take-aways-2 (including,marketing,resources,attended,invested)
   Mike Agron of Web Attract

  The different companies and offerings exhibited revealed much more diversity across the “content marketing supply chain” than in past years.
  In addition to solutions such as email marketing and marketing automation, there were a lot of new “point solutions.” For example, VisibleThread provides content marketers with a tool for “content proposal management and compliance”.
  The content marketing value chain is expanding. The gaps created between solutions creates opportunity for service providers and consultants. They can integrate these solutions to provide business value.
  It’s a sign that content marketing is starting to mature. With growth comes confusion and change that drives new opportunities.
   Editor’s note:Agron presented at Content Marketing World 2016.
   Diana Ballard

  Great content marketing synchronizes with the lives of our audience to create rich experiences. This demands the full support of the entire enterprise to make them happen.
  • Content Marketing Institute’s Robert Rose showed us how to map our content strategy to real business results.   
  • Mitch Joel  persuaded us to start focusing on publishing content in the communities we serve rather than bringing audiences to our sites.  
   Jeremy Bednarski

  The big theme that emerged from this year’s Content Marketing World was commitment. Among the areas of focus are your audience, data and relevancy. After last year’s “Trough of Disillusionment”, with realistic expectations, we can realign our content marketing and commit to quality content that serves our audiences and our business.
   Brian Carter

   It was my first time to Content Marketing World. I was very impressed with the quality of both the speakers and the audience.
   The students in my workshop were at all levels with Facebook ad savvy–from one getting the aha moment that it was possible and OK to send traffic to websites outside Facebook, to another teaching ME something! ( namely, that promoting your page’s “Shop Now” button can be very effective.) It was a super positive experience.
  Also I enjoyed Mark Hamill’s thoughtful wisdom. I loved hearing about the crafts of screenwriting and acting. Hamill’s creative ups and downs. His perspectives were cathartic.
   Jacquie Chakirelis of Advance Ohio

   This was the first time I saw Jay Baer’s “Hug Your Haters” presentation. (BTW, here’s our Jay Baer author interview discussing Hug Your Haters .)
  We’re at the beginning of transformation of marketing and customer service roles into a single “customer experience” role. Businesses that embrace this evolution early and wholeheartedly will  win in this new era.
   Ian Cleary of RazorSocial

   I really liked Doug Kessler’s idea regarding coming up with ‘insight’ not just a piece of content.
   Ask yourself:  “What original insight am I adding to the conversation that’s going to be very different from what’s already out there?”  
   Editor’s note:Cleary is affectionately known as “ The Marketing Tools Guy” . He’s the go-to resource for many top influencers. His blog is worth your time.
   Pawan Deshpande – Curata

  Content marketing has grown up during the last couple of years. Attendees were highly focused on finding concrete, actionable insights to put into practice. They were much less interested in high level concepts. Content creativity and originality were a more important focus.
   Editor’s note:Deshpande is the head of Curata, a Content Marketing World exhibitor. Deshpande is a strong proponent of curated content.
   Andrea Fryrear

  There’s no room for half measures. At this point in content marketing’s adoption, teams must fully commit to producing truly outstanding pieces at a consistent pace if they hope to have an impact in a very noisy environment.
  • Content Marketing Institute’s Joe Pulizzi:  Go “all in” on content marketing.   
  • Jay Acunzo:  Produce “unthinkable” level content. Specifically go beyond what’s accepted. Example: Drift   
  • Moz’s Rand Fishkin:    10X content is the only way to make it onto page 1 of SERPs.  
   Luiza Gaidzinski

   Build your audience, then monetize it.

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