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[其他] What makes people follow or unfollow a brand?

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假玩笑 发表于 2016-10-7 20:09:51
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Social media may be a possible starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience?
  A successful social presence for a brand should start with an understanding of its audience, as this will offer the insights on what content to create. This can affects its online reputation, its authority, its marketing efforts, and even its sales.
   Sprout Social Index for Q3 2016 presents some very interesting stats regarding the reasons that people follow, or unfollow, a brand, providing a detailed analysis of the users’ motives for each move.
  What annoys users?

   
What makes people follow or unfollow a brand?-1 (successful,reputation,regarding,providing,marketing)

  57.5% of users find the increased number of promotional posts annoying and it’s the first reason they get irritated by a brand’s presence.
  The prevalent reasons users are annoyed by branded posts are:
  – too many promotions
  – slang and jargon
  – not having any personality on their accounts
  – trying to be funny when they’re not
  – not replying to messages
  This means that brands need to balance the use of promotional content, improve their language and tone, be more responsive. There’s no need to try too hard to impress with your presence, when you manage to lead to the exact opposite result.
  Why do users follow a brand?

What makes people follow or unfollow a brand?-2 (successful,reputation,regarding,providing,marketing)

  73.4% of users follow a brand due to interest in its product/service, while 58.8% of them are more interested in its promotions.
  Moreover, they are following a brand because:
  – They’re entertaining
  – Offered an incentive
  – Interested in their industry
  – To communicate with brand
  – Friends follow/like their content
  Thus, they usually need to be interested in the brand, or find an incentive to like it. However, they may also like if they find its content entertaining, which means that a brand’s personality can make a difference.
  Why do users unfollow a brand?
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jinyihan 发表于 2016-10-7 22:34:38
无论是不是沙发都得回复下
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cxliu 发表于 2016-10-7 23:36:34
大学就是大概学学!
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yuy527 发表于 2016-10-8 02:14:08
男人靠的住,母猪能上树!  
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aliraja 发表于 2016-10-8 02:29:52
酷辣虫的人气越来越旺了!
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亦旋 发表于 2016-10-23 03:56:54
假玩笑很是无聊啊
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微笑舍求 发表于 2016-10-31 03:46:34
帮不上什么忙,把帖子顶上去吧!
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h563639 发表于 2016-11-11 16:24:51
不觉名利。。。。。
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