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[科技] AMP is one year old and growing fast, will it ultimately trump responsive design

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厡唻湜適樣娿 发表于 2016-10-7 18:53:46
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AMP is one year old and growing fast, will it ultimately trump responsive design-1 (research,increase,offering,growing,article)
   On the heels of new Google research that shows the primacy of mobile in a cross-device world, the company is celebrating the first birthday of Accelerated Mobile Pages (AMP) and offering a roundup of milestones and success metrics.
   There are now 600 million AMP pages on 700,000 domains. AMP publishers are seeing more repeat traffic and better engagement/CTRs . For example:
  
       
  • Washington Post: 23 percent increase in mobile search users who return within 7 days   
  • Wired: 25 percent increase in click through rates from search results, with CTR on ads in AMP stories up 63 percent.   
  • The Miami Herald: mobile users who start with an AMP article spend 10% more time than those who land on regular mobile pages.   
  • In a DoubleClick study: 80 percent+ of AMP publishers realized higher viewability rates; 90 percent of AMP publishers drove greater engagement with higher CTRs; one publisher saw 600 percent greater CTR after AMP  
   Last month Googlerolled out AMP in the main mobile search results. The company emphasized that AMP is not a ranking factor. However Google will prefer AMP-enabled pages vs. other versions of the same page.
  Google spent a great deal of time over the past several years convincing developers and publishers to adopt responsive design to improve the mobile user experience. Responsive design and AMP are not mutually exclusive; however, AMP pages typically load faster than responsive pages. It’s possible that AMP will ultimately be preferred over responsive pages — however the company has not taken an official position on this question.
   More controversially, Google’s Adam Greenbergsaid at SMX East that AMP pages will override app deep links “for the foreseeable future.” It can be argued whether this delivers the best user experience.
  AMP is at its core an initiative to improve the mobile web experience. While AMP is open-source and being widely adopted, Google sees the viability of the mobile web (vs. apps) as vital to its continued success.
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kevinshi2010 发表于 2016-10-7 22:24:15
和你擦肩而过你却不知道是我,因为我把头扭过去了。 
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重庆生活网U 发表于 2016-10-7 22:30:08
站的更高,尿的更远。  
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bangfu9hao 发表于 2016-10-7 22:34:44
支持支持再支持
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dddd 发表于 2016-10-7 22:34:45
这个星期五是肿么啦
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我说了我爱你- 发表于 2016-10-7 22:34:50
我了个去,顶了
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chenfeng_0829 发表于 2016-10-7 22:34:56
小白一个 顶一下
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ycmnob 发表于 2016-10-8 02:00:14
再美好也经不住遗忘,再悲伤也抵不过时间。
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像小强一样的活着 发表于 2016-10-8 02:06:59
楼主不许动,我是来抢沙发的,沙发没有,板凳也行!
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刘炀炀 发表于 2016-10-8 11:23:36
为毛老子总也抢不到沙发?!!
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