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[其他] Email, Belonging, and the Compelling ‘New’ Element of Persuasion

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殇不起 发表于 2016-10-7 04:07:10
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(Tap tap … Is this thing on?)
  Oh, hi! Welcome to the new Copyblogger Weekly … also known (to me) as our Firehose Management Protocol.
  The Weekly came from a message we heard from our subscribers:
  I love you guys but … holy guacamole that’s a lot of emails.
  And, as a person with Way Too Many Emails in my own overstuffed inbox, I feel your pain.
  On Thursdays, we’ll be publishing this roundup of the week’s Copyblogger and Rainmaker FM content for you. You can use it to zero in on the content you most want to read or hear, so you don’t miss that one blog post or podcast that you really need this week.
   If you subscribe to Copyblogger , The Weekly will arrive in your email inbox on Thursdays.
  Clean, simple, manageable.
  Email and belonging …

   This week, I’m noticing two themes emerging. One is email … not just the Copyblogger Weekly, but the kickoff on Wednesday of Brian Clark’s new 10-part mini course on email. Given that Brian is … well,Brian, I’m excited for this one. Look for a combination of pragmatic tactics you can use right away mixed with Brian’s deep-drill insights into what makes email marketing really work.
   The other theme is belonging … whether it’s called membership ( Chris Ducker’s Youpreneur podcast episode with Stu McLaren ), exclusivity ( Sean Jackson’s Copyblogger post ), or even tribalism.
   Robert Cialdini, author of the insanely useful Persuasion, calls it Unity in his brand-new book Pre-Suasion. I’ve got it loaded on my Kindle to read on my flight today back to the States for our live event and workshop in Denver next week … and I can’t wait to see many of you there.
  When asked if this was a new principle, Cialdini admitted it had been there all along — underlying all of the other persuasion principles at such a fundamental level that it was nearly invisible.
  What does unity have to do with email?

  Email marketing is oddly intimate. You’re sending your messages into someone’s daily routine. Their coffee break, their second breakfast, their two minutes of escape from that weird office mate who eats smelly food and won’t wear headphones.
   The inbox is a private space … one that needs to be treated with respect and care. When you plaster spammy content or ads around the web, that’s annoying but expected. But when you shoot crummy, irrelevant messages into our inboxes … we get      enraged        homicidal   mad.
  Email should be for your community of belonging. Your peeps. The folks who believe what you believe, and value what you value.
  Is it okay to sell in email? Absolutely. That’s what business is for … to sell products and services. That doesn’t need to be disrespectful or creepy … and if it is, you’re doing it wrong.
  Enjoy the week’s content, and I’ll catch you next Thursday!
  P.S.

   By the way, Pamela Wilson and I will talk more about the Hows and Whys of the Copyblogger Weekly in next week’s Copyblogger FM , which will air on Monday, October 10.
     — Sonia Simone   
   Chief Content Officer, Rainmaker Digital      
   Catch up on this week’s content

    The Efficient Approach to Marketing Your Business with Content

  by Pamela Wilson
   The Secret Tactic All Successful Online Marketers Use

  by Sean Jackson
   Get More Clients With Smarter Email Marketing

  by Brian Clark
  
Email, Belonging, and the Compelling ‘New’ Element of Persuasion-1 (publishing,belonging,emerging,message,content)
How to Find the Optimal Pricing for Your Membership Site


  by Sean Jackson
  

Email, Belonging, and the Compelling ‘New’ Element of Persuasion-2 (publishing,belonging,emerging,message,content)
How to Sustain a Profitable Creative Agency


  by Brian Gardner & Lauren Mancke
  
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lazbor008 发表于 2016-10-7 04:40:45
支持,楼下的跟上哈~
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驱动精灵 发表于 2016-10-7 04:40:45
在街上看美女,高一点就是欣赏;低一点就是流氓。
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立轩 发表于 2016-10-7 04:49:44
我喜欢的女孩要像黛玉一样有才气,像宝钗一样懂事,像可卿一样漂亮,像湘云一样豪爽,像李纨一样忠贞,像探春一样能干,像凤姐一样精明,还要像元春一样有福气,呵呵……
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刘湘玲 发表于 2016-10-7 04:53:39
楼主最近很勤力啊!
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lyr012 发表于 2016-10-7 13:51:04
我已经计划好500万该怎么花,可我居然没中奖。
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碧凡 发表于 2016-10-8 00:48:17
新人求罩求粉求眼熟求认识求包养
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牧神 发表于 2016-10-8 01:23:01
佩服佩服!
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枫念 发表于 2016-10-10 02:55:14
枫念代言酷辣虫
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@小凤@ 发表于 2016-11-13 11:18:17
顶贴是一种美德!
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