Have you ever used Google to find something nearby ? Like searching for “sushi”, “locksmith” or “nightclub”? If your business has a physical address such as a storefront, you should consider using local SEO to get new customers.
Local SEO helps you get customers using a location keyword in their search (such as “Irving Park Plumber”) or who simply search from a device with geolocation enabled, such as a smart phone. Local SEO also helps you to rank higher on Google Maps pages.
For example, The Art Studio NY, the top-rated painting school in New York, ranks #1 for local search term “painting classes nyc”:
The local listing of The Art Studio NY includes NAP (name, address, phone number), Google Map, Google Reviews, hours of operation, website, and directions. This local listing format is very helpful in driving business.
So how can we achieve good local search rankings?
According to Moz.com, the major local search ranking factors are:
According to Moz, on-page signals such as NAP (name, address, phone), optimized meta tags and titles, and domain authority are the most important ranking factors (20.3%) for local SEO.
Here are a few best practices for local SEO:
#1: Verify your Google My Business listing
Google My Business connects your business with customers. Go toGoogle My Business and claim your Google My Business page, If you haven’t already. Google will send a verification code to your address, and you simply enter that code into Google My Business.
The verification process may take 1-2 weeks.
Once you’ve verified your account, make sure that your NAP (name, address, phone) is correct, choose the right categories for your business, and provide a unique, engaging description. Upload some high-res images, add your hours of operation, and most importantly, ask your customers to write reviews for your business.
Google will display your local business information on the right column as below: